VCCP

Creative Boom · Nov 10, 2025

Barclays has launched 'Moments of Progress', a major new brand campaign created by VCCP to reposition the bank as a relatable enabler of progress in modern British life. The campaign includes two hero films directed by David Shane, supported by out-of-home, social, and B2B activations. Collaborating agencies include Girl&Bear, Bernadette, Born Social, OMD, RAPP, and Acacia Avenue.

Creative Boom · Sep 10, 2025

Creative Boom launches its first 'Booms & Shakes' monthly roundup, highlighting new hires, client wins, leadership changes, and studio launches across the creative industry. Agencies like ARK, VCCP, Genoa Black, and The Midnight Club feature prominently, alongside new ventures such as Strategy Department and GOOD Studio. The article also notes D&AD CEO Dara Lynch’s departure and regional creative initiatives in Manchester.

Creative Boom · Aug 18, 2025

Cadbury has relaunched its classic Bournville dark chocolate with a humorous campaign by VCCP that pokes fun at dark chocolate snobbery. Directed by Harold Einstein and co-written with Simon Blackwell, the ad reintroduces Bournville with a confident, tongue-in-cheek tone and bold red-and-white visuals. The campaign spans TV, outdoor, radio, and digital channels, marking the brand’s first major push since the 1970s.

Creative Boom · Aug 5, 2025

Creative agency VCCP has launched a bold new campaign for Direct Line titled 'That's How It's Done', marking the insurer’s 40th anniversary. The humorous films 'Potty' and 'Promotion' reintroduce the brand’s iconic red phone and emphasize simplicity and speed in service. Supported by Carat, Girl&Bear, and Bernadette, the campaign signals a confident refresh for the insurance brand.

Creative Boom · Jul 9, 2025

Cult Kits has launched its first-ever brand campaign, 'The Shirt Matters', in collaboration with VCCP Blue and Girl&Bear. The campaign centres on a cinematic short film titled 'Wiseguys', directed by VCCP’s Paul Kocur, which humorously reimagines a gangster standoff over a football shirt. The project positions Cult Kits as a cultural curator, celebrating football shirts as symbols of identity and nostalgia.

Creative Boom · Jun 11, 2025

Creative Boom reports on Wimbledon's 2025 global campaign, 'There is only one Wimbledon', created by VCCP for the All England Lawn Tennis Club. The cinematic campaign explores the psychological intensity behind the tournament through a hero film directed by Folkert Verdoorn and narrated by Annabel Croft. Supported by Girl&Bear, Magna Studios, and Black Kite Studio, the campaign highlights mental resilience and the emotional stakes of competing at Wimbledon.

Creative Boom · Mar 12, 2025

LinkedIn has launched 'Got Itchy Feet?', a playful new campaign by VCCP aimed at Gen Z professionals considering career changes. The campaign uses humorous live-action films featuring talking feet to promote LinkedIn's job collections feature. Supported by influencer partnerships and social activations managed by SocialChain, the campaign blends humour, relatability, and practical effects to engage young job seekers.

Creative Boom · Feb 4, 2025

Cadbury’s ‘Made to Share’ campaign, created with VCCP and packaging by Bulletproof, reimagines Dairy Milk bars to celebrate everyday acts of generosity. The limited-edition packaging uses witty chunk divisions to highlight small moments of sharing, supported by a multi-channel campaign across digital, TV, and retail. The project has gone viral organically, resonating with audiences for its relatable humor and heartfelt message.

Creative Boom · Jan 28, 2025

Transport for London celebrates its 25th anniversary with a new campaign titled 'Making Every Journey Matter for 25 Years', created by VCCP and Wavemaker UK. The campaign features illustrated posters by London-based artists highlighting key moments in TfL's history, supported by digital and out-of-home activations. Production was handled by Girl&Bear, with animation by Bernadette, marking a vibrant tribute to TfL’s evolution and cultural impact.

Creative Boom · Jan 14, 2025

Cadbury and VCCP have launched 'Memory', the seventh film in the brand's long-running Generosity campaign. Directed by Steve Rogers and produced by Biscuit Filmworks, the touching story explores family bonds and dementia through a simple act of giving chocolate. The campaign continues Cadbury’s partnership with Alzheimer’s Research UK and reinforces its emotional, human-centered approach to advertising.

It's Nice That · Dec 17, 2024

It’s Nice That’s 2024 roundup highlights the year’s most captivating moving image projects across film and animation. From Channel 4’s bold Paralympics campaign to Co-op’s inventive receipt ad and Bad Bunny’s surreal concert visuals, the list celebrates both digital innovation and analogue charm. The feature underscores a resurgence of handcrafted techniques alongside experimental 3D and VR work.

Creative Boom · Dec 5, 2024

Creative Boom’s 2024 year-in-review reflects on the major creative industry stories, from AI’s growing influence to standout branding projects and cultural moments. The article highlights rebrands for Jaguar, Guggenheim, and Kleenex, as well as campaigns by How&How and Small. It also explores how music, festivals, and pop culture shaped creative inspiration throughout the year.

Creative Boom · Nov 14, 2024

O2 and VCCP's AI agency Faith have launched 'Daisy', an AI-powered 'granny' designed to engage and outsmart phone scammers. The campaign uses generative AI and a diffusion model to create a lifelike character who keeps fraudsters occupied while raising public awareness about scam tactics. Collaborations with scambaiter Jim Browning and influencer Amy Hart help amplify the message across social media.

Creative Boom · Nov 13, 2024

O2 and VCCP have launched a 2024 Christmas campaign focused on tackling data poverty through the National Databank initiative. Directed by Stefanie Soho and produced by Smuggler with VFX by The Mill, the ad highlights real-life stories of people struggling without mobile data. The campaign spans multiple media channels and includes a zero-rated landing page developed by Bernadette to ensure accessibility.