- "&Walsh Transforms Lemon Perfect into Hydration Trend"
Creative Boom · Jul 23, 2025
Creative Boom’s article covers &Walsh’s vibrant brand refresh and campaign for Lemon Perfect, a US-based organic lemon water brand. Jessica Walsh and her team repositioned the product as a joyful, craveable alternative to plain water through bold visuals, punchy color, and sensory-driven storytelling. The 360° campaign includes video, stills, and social assets that celebrate flavour and fun.
&WalshLemon Perfectbranding
- "&Walsh Unveils New Cinematic Brand for BATCH's Tech"
Creative Boom · Mar 19, 2025
Creative agency &Walsh has developed a cinematic brand identity for BATCH, a new technology company revolutionizing post-production with automated matte generation. The identity merges analogue film aesthetics with motion-driven digital elements to reflect the software’s speed and artistry. The project includes a brand system, website, and demo video that position BATCH as a forward-thinking player in the film industry.
&WalshBATCHbranding
- "2025's Top 25 Graphic Designers, Peer-Voted"
Creative Boom · Dec 9, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.
- &Walsh designs playful identity for 'food as medicine' brand
Creative Boom · Nov 13, 2024
Creative Boom reports on &Walsh’s rebrand for Coconut Cult, a probiotic yoghurt brand known for its bold personality and health-driven mission. Jessica Walsh explains how the team balanced the brand’s playful, cult-inspired aesthetic with a more cohesive identity system. The new design introduces consistent wordmarks, mystical illustrations, and a vibrant palette to strengthen recognition while preserving its quirky charm.
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- Jessica Walsh Defies Norms to Embrace the Weird
It's Nice That · Nov 11, 2024
The article profiles Jessica Walsh and her collaboration with Air to launch a new manifesto encouraging designers to embrace their 'weird' and reject bland branding. Through her 'brand therapy' approach, Walsh advocates for authenticity and individuality in brand identity. The piece also highlights how Air’s creative operations tools support this philosophy by streamlining creative workflows.
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- YEYE Design Studio: The Journey from &Walsh to Zayn Malik
The Brand Identity · Oct 30, 2024 · Interview
The Brand Identity interviews Matthew Roop and Dylan Chan, founders of Singapore-based YEYE Design Studio, about their journey from working at &Walsh and in startups to running their own idea-led practice. The couple discuss their complementary roles, philosophy of designing from strong concepts, and the studio’s growth through projects like Mixoloshe, ZEBEDEE, and Dadpack. Their story highlights perseverance, collaboration, and a belief in emotionally driven design.
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- Hotlist 2025: 25 Most Popular Design Studios Voted by Peers
Creative Boom · Oct 28, 2024
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired design studios worldwide, as voted by industry peers. The article celebrates leading agencies such as Pentagram, PORTO ROCHA, Ragged Edge, and &Walsh for their innovative branding and design work across sectors from tech to fashion. It aims to inspire creatives by showcasing studios that are shaping contemporary design culture.
- Quality Experience (QX) by &Walsh
BP&O · Mar 28, 2024
BP&O features &Walsh’s brand identity for new advertising agency Quality Experience (QX). The identity centers on a 3D 'biosphere' logomark and a suite of five dynamic logos, using a minimalist black and white palette and typefaces Da Vinci Display and Haffer. The article praises the overall sharpness and motion-led design but questions the distinctiveness of the multiple logos.
&WalshBP&OQuality Experience (QX)branding
- New Logo & Branding for GUT by &Walsh
BP&O · Nov 7, 2023
BP&O’s article by Emily Gosling reviews &Walsh’s new global branding system for the advertising agency GUT. The refreshed identity expands on the original 2019 logo with a custom 3D typographic system, city icons, and comprehensive brand guidelines to unify GUT’s international offices. The review praises the originality and scalability of the design while noting minor legibility issues at small sizes.
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- New Brand Identity for .Oddity Frangrance by .Oddity Studio
BP&O · Feb 28, 2023
BP&O’s feature on .Oddity Studio’s self-initiated project, .Oddity Fragrance, explores how the Hong Kong-based collective merges design and scent to create a multi-sensory brand experience. The project, developed with perfumer Mark Buxton, emphasizes craftsmanship, conceptual storytelling, and the intersection of art and design. The article positions the work as an experimental, poetic, and tactile exploration of inspiration and sensory perception.
.Oddity StudioSagmeister Inc.&Walsh.Oddity Fragrancebranding
- Emily Jing Sum Chan details her type design process and learning from the best at &Walsh
The Brand Identity · Dec 4, 2020 · Interview
The Brand Identity interviews Emily Jing Sum Chan, a New York-based typographer and producer at &Walsh, about her journey from Hong Kong and Indonesia to Parsons School of Design and her work in type design. She discusses her learning experiences at &Walsh, her creative process using Glyphs, and her advice for aspiring type designers. The conversation highlights her focus on inclusion, diversity, and balance between work and personal life.
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- &Walsh bring Egyptian beauty to New York with their identity for street food restaurant Zooba
The Brand Identity · Nov 22, 2019
The article showcases &Walsh’s rebrand for Egyptian street food chain Zooba as it expands to New York. Drawing inspiration from Cairo’s layered street visuals, the identity features hand-painted Arabic typography by calligrapher Mohamed Mohamed (Zizo) and a custom unicase typeface that captures the vibrancy of Egyptian culture. The result merges traditional aesthetics with a modern, playful brand voice.
&WalshZoobabranding
- Elizabeth Goodspeed Discusses Designers Becoming Influencers
It's Nice That · Jul 2, 2025
Elizabeth Goodspeed’s essay explores how designers have increasingly become public-facing influencers, blending their personal identities with their professional output. Tracing the shift from modernist anonymity to performative self-branding, she critiques how social media and visibility culture have turned design into a form of ongoing performance. The piece situates this trend within a historical lineage from figures like Sagmeister and Walsh to today’s content-driven creative economy.
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- Felipe Rocha and Leo Porto
The Brand Identity · Feb 15, 2018 · Interview
The Brand Identity interviews Brazilian designers Leo Porto and Felipe Rocha about their collaborative projects, including the creation of Bonde — a platform connecting Brazilian creatives in New York. They discuss their career paths, the design thinking behind Bonde’s identity, and their approach to projects like Melissa’s Flygrl campaign. The conversation highlights their shared values around community, diversity, and cultural representation in design.