Alice Mourou
Founder · Creative Director
Quotes
“The brief was to create a vivid and colourful identity.”
“We were looking for a typeface that would be sans serif, yet we still wanted it to be connected with the general visual perception of the beauty/fashion industry.”
“In post-production, we didn’t retouch skin, leaving it the way it is, with little flaws and imperfection – beautiful as it is.”
“They are actually vectorised scribbles I did during the calls with perfumers in my notebook, an immediate reaction captured through our discussions with Mark and David.”
“The papers are connected with the fragrance olfactory profiles, first of all.”
“It is our ultimate answer to the question 'where your inspiration comes from' – for us, it is always on the edge where different forms of art are influencing each other, in this case, visible and invisible.”
“Our portfolio is a proof of trust from like-minded people.”
“Routine does not help the creative process.”
“Another dream is to work with a magazine or publisher on their visual system.”
“It was always a part of the brief to make a visual connection between cocktails and books.”