About
Designer and conceptual artist who founded Hong Kong-based Oddity Studio in 2018.
SourceEvents & talks
D&AD Festival
In their own words
The brief was to create a vivid and colourful identity.
We were looking for a typeface that would be sans serif, yet we still wanted it to be connected with the general visual perception of the beauty/fashion industry.
In post-production, we didn’t retouch skin, leaving it the way it is, with little flaws and imperfection – beautiful as it is.
They are actually vectorised scribbles I did during the calls with perfumers in my notebook, an immediate reaction captured through our discussions with Mark and David.
The papers are connected with the fragrance olfactory profiles, first of all.
It is our ultimate answer to the question 'where your inspiration comes from' – for us, it is always on the edge where different forms of art are influencing each other, in this case, visible and invisible.
Our portfolio is a proof of trust from like-minded people.
Routine does not help the creative process.
Another dream is to work with a magazine or publisher on their visual system.
It was always a part of the brief to make a visual connection between cocktails and books.
Articles & interviews
- Wonder in repetition: Oddity’s identity for skincare brand ZVYK celebrates the rhythm of good habits
The Brand Identity features Hong Kong-based studio Oddity’s vibrant brand identity for Korean skincare brand ZVYK. Led by Creative Director and Founder Alice Mourou, the project embraces colour, geometry, and expressive typography to reflect the rhythm of good habits. The identity includes a 17-colour palette, custom typographic treatments, and unretouched photography celebrating individuality.
- Oddity’s collection of fragrances exemplifies the studio’s dedication to storytelling and artistry
The Brand Identity features Hong Kong-based studio Oddity’s creation of Oddity Fragrance, a perfume brand built around storytelling and sensory design. Led by founder and creative director Alice Mourou, the project combines tactile materials, expressive typography, and conceptual packaging inspired by the scents’ narratives. Collaborating with perfumers Mark Buxton and David Chieze, Oddity crafted a poetic, immersive identity that bridges visual and olfactory experiences.
- New Brand Identity for .Oddity Frangrance by .Oddity Studio