Four Typefaces, Twenty Documented Projects
See Aeonik, Druk, ABC Diatype and Söhne in twenty source-checked projects, with notes on their roles and a downloadable reference dataset.
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Articles
Design trends, studio spotlights, and industry insights.
Spatial Festival: An Identity You Can Enter
Inside Spatial Festival 2025: the motion-led identity, the team, the reviews and its 2026 D&AD, ADC, TDC and ADG Laus awards.
Iconoteka: Free SVG Icons & a Lucide Alternative
Explore 1,300 free SVG icons in seven weights for Figma, React and commercial projects. Compare Iconoteka with Lucide, Phosphor and Heroicons before you choose.
Tinder Kills the Gradient, BAFTA Starts With Motion, and Lacoste Becomes a Goat
Six identity stories from one unusually human week: Tinder rebuilds for Gen Z, Bartine turns neighborhood investment into a bakery brand, BAFTA begins with physics, and Lacoste lets its crocodile become a goat.
Granola's Hated Rebrand, Obama's Nine-Ton Letters, and Wimbledon's Invisible Redesign
Seven cases about the human mark in 2026: Granola rejects AI polish, Obama's words become architecture, and Wimbledon proves that an almost invisible redesign can still be ambitious.
Stack Overflow, Imperial, and the Butcher Who Paid in Meat | Koto, Pentagram, Blackburn
Seven identity projects about character under pressure: Stack Overflow faces the AI era, Imperial survives a student revolt, and a London butcher pays its design studio in Christmas meat.
Twelve AI Brands Designing Around the Category Cliché
Suki, Robin, Cohere, Faculty, Pienso, Diffblue, Heidi, Parloa, Sierra, LangChain, Rogo, Cresta — twelve smaller AI identities that refuse the gradient-and-sparkle template.
The Two Schools of AI Branding: Invisible vs. Magical
Perplexity, Anthropic, OpenAI, Gemini, Copilot, Apple Intelligence, Meta AI, Grok, Notion AI — the brand identities of the AI era are splitting into two opposing camps.
Mews, MACBA, Birkenstock, and the Software You Never See | Koto, Mucho, Base Design, illo
Koto rebrands the hidden software that runs your hotel stay. Mucho reopens MACBA at 30. Base Design sells Birkenstocks for 7am and 7pm. illo makes YouTube's backstage notifications feel alive. Hello Comrade launches a protein drink with a hipster-device aesthetic, Stink makes HR funny, and Found turns a lens launch into a neuroscience film. Seven projects about the design work nobody was supposed to notice.
Google Pixel, Gap-Tooth Soda, and a Bose Valentine | Buck, Saint-Urbain, Hello Comrade, DixonBaxi
Buck turns the Pixel 9 Pro Fold's outer screen into a character stage. Saint-Urbain builds a soda brand around a gap-toothed smile. Hello Comrade wraps a Bose speaker like a giant candy. And DixonBaxi turns a creative festival into a cultural institute. Four projects about brands that refuse to take themselves too seriously.
Nothing Phone, TikTok Rebrand, and IBM Quantum | DixonBaxi, Koto, Bedow, Warburtons
Nothing launches a phone that looks like nothing else. DixonBaxi bites a corner off TikTok. Koto gives a calorie tracker a Yeti mascot. And a 165-year-old Russian embroidery factory gets an identity built on invisibility. This week's roundup is about heritage, evolution, and knowing what to keep.
Bleed Redesigns Sanity | On Running Shenzhen, Six Six Eyewear, newkid, Modem
A running brand builds a retail temple in Shenzhen, Bleed gives Sanity a system that speaks to both developers and designers, and a Melbourne eyewear shop turns architecture into identity. Plus two projects from Toronto studio newkid that show what quiet conviction looks like.
Base Design's Botanical Garden in Geneva | Pentagram, Gretel, PLURAL, Philadelphia
From a 200-year-old botanical garden in Geneva to a hand-drawn cinema alliance in New York, this week's roundup covers identity work that deals with heritage, place, and the tension between preservation and reinvention.
WordPress, Webflow, or Framer? The Tech Stack of 400 Design Studios
A snapshot of 400 studio websites: WordPress leads recorded detections, Next.js often pairs with Sanity, and visual builders coexist with custom animation.
Framer in Design Studio Portfolios | What Our Website Scan Shows
Framer appeared on 20 of 400 studio sites in our March snapshot. Explore the examples, compare the evidence with Webflow, and understand what the scan cannot measure.
A Practical Studio Portfolio Checklist | Present Work Clearly
A practical checklist for studio portfolios: clear case studies, accessible navigation, useful performance checks and an easy route to contact.