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Nothing launches a phone that looks like nothing else. DixonBaxi bites a corner off TikTok. Koto gives a calorie tracker a Yeti mascot. And a 165-year-old Russian embroidery factory gets an identity built on invisibility. This week's roundup is about heritage, evolution, and knowing what to keep.
A running brand builds a retail temple in Shenzhen, Bleed gives Sanity a system that speaks to both developers and designers, and a Melbourne eyewear shop turns architecture into identity. Plus two projects from Toronto studio newkid that show what quiet conviction looks like.
From a 200-year-old botanical garden in Geneva to a hand-drawn cinema alliance in New York, this week's roundup covers identity work that deals with heritage, place, and the tension between preservation and reinvention.
Brand Identity For Washington Square Park Conservancy
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