Ordinary People is a Seoul- and New York–based multidisciplinary design studio founded in 2006. It specializes in brand strategy, art direction, and visual communication for cultural and commercial projects, working across print, digital, spatial, and experiential media. Its practice includes graphic identity, editorial and packaging design, exhibition graphics, installations, wayfinding, signage, and web experiences, informed by contemporary culture and modern technologies. Selected clients include Samsung Electronics, Leeum Museum of Art, and SM Entertainment. Ordinary People has earned Korea Design Award recognition in Brand Category (2023) and iF Design Awards for Communication Design, Product and Service Branding, Typography, and Signage (2022).
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