Wolff Olins partnered with the Leeum Museum of Art in Seoul to redefine its brand following a major renovation and cultural shift. The new identity, centered on a dynamic moving logo, reflects the museum’s spirit of convergence and interaction, bringing motion and participation into every touchpoint from signage to digital experiences.
Ordinary People developed a flexible graphic identity system for the Leeum Museum of Art renovation, extending its new logo across communications. The system was applied to stationery, signage, web, membership publications, packages, wall graphics, and installations.