The article explores the realities faced by independent agency founders in their first year, highlighting the emotional, financial, and structural challenges of leaving established agencies to start small studios. Through interviews with founders across the UK, it reveals a shift toward smaller, more agile creative teams responding to changing client expectations and tighter budgets. The piece positions 2026 as a pivotal year for indie studios redefining the creative industry landscape.
Creative Boom profiles illustrator Gayle Kabaker, known for her New Yorker covers and painterly depictions of women, water, and rest. The article explores her inspirations from David Hockney, her evolving artistic process, and her teaching collaborations with Jennifer Orkin Lewis. It highlights her new 'bed series', her retreats, and her belief in persistence, spirituality, and giving back through art.
Written by Katy Cowan for Creative Boom, this article outlines eight strategies for creatives to remain discoverable as traditional search, social media, and AI-driven discovery decline. It encourages building owned audiences, developing a unique niche, gaining press mentions, optimizing websites for AI readability, sharing process work, encouraging referrals, attending real-world events, and diversifying online presence. The piece emphasizes long-term reputation and independence over algorithm chasing.
Tom May’s article for Creative Boom explores how AI-driven search and recommendation systems are dismantling the traditional web ecosystem that once helped creatives get discovered. Using Pinterest’s new AI tools as a case study, it warns that organic reach, SEO, and social visibility are being replaced by algorithmic recommendation loops that favor already-established names. The piece urges creatives to build direct relationships, unique reputations, and resilient communities outside platform control.
Creative Boom profiles New York-based Chinese illustrator Hannah Li, exploring her transition from editorial and publishing work to a more personal fine art practice. Her new series, 'The Way Back', captures quiet, light-filled moments that exist between movement and stillness. The article reflects on her artistic evolution, influences, and the emotional resonance of her observational approach.
Creative Boom’s June 2026 'Booms & Shakes' roundup highlights major moves in the design and advertising world. Bolder Creative handed its 20th-anniversary rebrand to Monday Nights, while agencies like Method1, Landor, and Born Social announced key leadership hires. The article reflects a busy month of strategic growth, rebrands, and new creative leadership across global studios.
Jones Knowles Ritchie has unveiled a global rebrand for KFC, centering its entire identity around the iconic bucket in what it calls the 'Bucketverse'. The project introduces a 3D logo, custom typefaces, refreshed Colonel illustration, and a unified design system spanning packaging, environments, and digital touchpoints. The rebrand aims to evolve KFC from a quick-service restaurant to a 'quick experience restaurant' while maintaining its heritage and recognisable assets.
Coca-Cola has launched a global design platform for the FIFA World Cup featuring collectible cans inspired by soccer jerseys. The campaign extends beyond packaging to include installations and creator content, using Coca-Cola’s signature red, white, and black palette and soccer-themed graphics. The initiative celebrates national pride and the brand’s long-standing partnership with the tournament.
The article spotlights Thirst’s packaging design for Bruichladdich’s X4+18 whisky, which visualizes the distillation process through bold geometric forms. The design uses four abstract elements to represent quadruple distillation, creating a scalable identity system for future editions. The result reimagines whisky branding with a modern, art-inspired aesthetic.
LogoLounge released its 2026 Logo Trend Report, identifying 15 key directions in logo design based on over 30,000 examples. Bill Gardner, CEO of LogoLounge and creative director of Gardner Design, highlights motion as the dominant theme, reflecting brands’ desire to convey progress and adaptability.
The article spotlights Public House Studio’s packaging design for All Our Beverage Co.’s canned iced tea line. The design embraces simplicity with a cream-colored base and loose, mid-century-inspired fruit illustrations, standing out in a market dominated by flashy, overproduced visuals. The piece praises the brand’s understated yet refreshing aesthetic.
UnderConsideration’s Brand New briefly notes a new logo and identity for AOTO, designed by Swedish studio Gärde Design. The project is categorized under the corporate sector and tagged with design traits such as boldness, flexibility, and a wordmark approach.
UnderConsideration’s Brand New features andstudio’s redesign of the Lithuanian Culture Institute’s identity. The new logo and visual system use colorful geometric squares and a clean sans serif typeface to reflect Lithuania’s cultural vibrancy. The article briefly presents the before-and-after comparison of the rebrand.
UnderConsideration’s Brand New platform announced the debut of 'Working Undercover' as part of its subscription-based content offerings. The post, authored by Armin, highlights the new feature available to subscribers and promotes the benefits of joining the Brand New membership program.
BP&O features Pentagram’s brand identity for Tokyo’s Museum of Narratives (MoN Takanawa), designed by partners Luke Powell and Jody Hudson Powell. The identity centers on a spiral motif inspired by the museum’s architecture and inaugural exhibition, symbolizing cyclical storytelling and cultural evolution. The project combines clarity, playfulness, and motion, using Walter Neue type and a bright red, blue, and green palette to express inclusivity and energy.
Paris-based photographer Priscilla Saada’s photobook 'Moons' captures the humor and chaos of modern motherhood through candid, dynamic portraits of mothers and their children. Collaborating with art director Valentine Etievant, Saada turned her intimate photo series into a hardback publication that celebrates imperfection and strength in everyday parenting. The project reflects a contemporary, self-directed approach to documentary photography and self-publishing.
The article profiles London-based animator Caitlin McCarthy and her new short film 'Full Set', a darkly humorous 2D animation exploring the horrors of self-manicures. Drawing inspiration from Japanese gore films and personal frustration, McCarthy transforms the beauty ritual into a surreal body-horror narrative. The piece highlights her signature blend of cute and grotesque aesthetics and her return to personal creative work.
Clay Global rebranded Partstack, a semiconductor industry search platform, with a modernized identity and redesigned website. The new system refines the existing stacked logo, introduces Aeonik and Inter typefaces, and employs a restrained color palette with modular illustrations and 3D renders. The rebrand balances technical precision with approachability, extending across digital and physical applications.
The Brand Identity interviews Max, founder and art director of Ukrainian studio Transparent Source, about how his frustration with existing mockups led to creating a premium mockup brand. The trio—Max, Bohdana, and Stas—combine branding and interior design experience to produce cinematic, photography-inspired mockups. Their latest collection, Essential 2, continues their focus on quality, cohesion, and ecosystem thinking.
SMLXL, a Barcelona and New York-based studio, designed playful packaging for a collaboration between Midnight Cosmetics and pet brand HotDog. The project merges Midnight’s minimalist aesthetic with HotDog’s exuberant energy through gouache-painted illustrations of dogs in motion. The result is a vibrant, tactile design that communicates the product’s softness and joy while showcasing SMLXL’s conceptual approach to design.
London studio Derek&Eric rebranded premium tortilla brand Manomasa with a lively Latin American-inspired identity under the tagline 'Snacks With Spirit'. The refresh introduced vibrant colors, dancing mascots, and playful packaging that better reflects the brand’s energy and flavor. The project, commissioned by Valeo Foods UK, earned a Gold at the FAB Awards.
Creative Boom profiles Orca, a small animation studio founded by Nelly Michenaud and Ed Bulmer, which has relocated from London to Nantes. The move has sparked new creative energy, inspiring a short animation celebrating the city and several new in-house projects. The duo continues to collaborate across the UK and France while developing original animated series and experimental work.
Episode 214 of Creative Boom’s podcast ‘The Spark’ features Katy Ennis-Hargreaves of BOLDISM in a lively conversation about her creative philosophy, her dislike of Crocs, and her admiration for Vivienne Westwood. The discussion touches on colour in design, authenticity in creative work, and the importance of substance over style. The tone is humorous and candid, offering insight into the personality behind the studio.