Creative Boom profiles Hybrid Design’s debut book, 'Hybrid: Curiosity in All Things', published by Victionary. The 650-page volume reflects on the San Francisco studio’s 25-year journey, exploring its collector’s mindset, culture-led design philosophy, and notable projects for brands like Nike and Sonos. Founder Dora Drimalas discusses how curiosity and craft underpin the studio’s approach across branding, packaging, and editorial work.
Creative Boom’s article by Tom May explores how motion-first branding has evolved from a decorative feature to a strategic foundation for modern brand systems. Featuring insights from DIA’s Mitch Paone and BUCK’s Simon Chong, the piece discusses how motion can define brand behaviour, ensure consistency, and bridge strategy with creative expression. The article also outlines best practices for building scalable motion systems and integrating behavioural logic into brand guidelines.
This installment of the 'Creative Career Conundrums' column, written by Shanice Mears of The Elephant Room, explores whether it’s acceptable to take a lower-paying job for better work-life balance and mental health. Mears advises readers to weigh pros and cons, negotiate terms, and ensure clarity about new roles before accepting offers. The piece is part of the ongoing If You Could Jobs advice series hosted by It’s Nice That.
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Creative Boom’s feature on Cannes Lions 2025 highlights a noticeable shift toward inclusivity, with more independent studios, freelancers, and creators attending the festival. The introduction of new pass types like the Start-up and Creator Pass has made the event more accessible. The article emphasizes the growing presence of small studios and creative collaborations with major brands such as Adobe and Pinterest.
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.
This edition of If You Could’s Creative Career Conundrums features advice from Shanice Mears, co-founder of The Elephant Room, addressing how a corporate copywriter can build an agency-ready portfolio. Mears encourages proactive side projects, mentorship, and participation in creative programmes to expand skills and networks. The article aims to motivate creatives navigating career transitions within the industry.
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The Brand Identity’s interview with Los Angeles-based freelance art director and designer Kelsey Bryden explores her creative journey, philosophy, and offbeat approach to design. Bryden discusses her conceptual and playful style, her experiences working with brands like Pinterest and SoulCycle, and her collaborations in LA’s vibrant creative scene. She emphasizes authenticity, experimentation, and the freedom of freelancing.
