Pentagram is the world’s largest independent design consultancy, with offices in London, New York, Austin, and Berlin. Owned and run by 24 partners—including Paula Scher, Michael Bierut, Marina Willer, and Natasha Jen—the studio’s unique structure ensures direct creative involvement from its leaders. Pentagram’s multidisciplinary practice spans brand identity, product design, digital experiences, and environmental graphics. Its clients include the Gates Foundation, National Building Museum, and MINI. With a legacy of over five decades, Pentagram continues to define global design excellence through collaboration, innovation, and enduring visual impact.
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The article profiles Brazilian designer and filmmaker Marina Willer, a partner at Pentagram, who spoke at Nicer Tuesdays in London about her extensive design career. She discussed the importance of human insight and creative experimentation in an era increasingly influenced by AI. The piece highlights her work for major clients like Rolls Royce, Tate, and Southbank Centre.
Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.
BP&O’s article by Emily Gosling explores Pentagram London’s new brand identity for St Paul’s Cathedral, led by Domenic Lippa. The rebrand merges the cathedral’s religious heritage with a contemporary sensibility, featuring a refined wordmark inspired by historic engravings and a color palette drawn from the building’s materials. The project balances tradition and modernity through collaboration with the cathedral’s stonemasons and the use of Arizona Flare and Raleway typefaces.
Creative Boom profiles Pentagram partner Samar Maakaroun’s rebrand for The Mosaic Rooms, a London cultural institution exploring Arab and SWANA art. The identity centers on a fluid monogram that never settles, symbolizing cultural in-betweenness and movement. With bold color choices and architectural integration, the project reflects conceptual rigor and a refusal of visual stability.
Pentagram partners Luke Powell and Jody Hudson-Powell designed the title sequence for Riz Ahmed’s new show 'Bait', blending spy-movie tropes with cultural references to British and Pakistani identity. The short sequence uses colour filters, acetate tests, and a monospace typeface to evoke secrecy and multiplicity. The project reflects on identity politics and visual storytelling within a few seconds of motion design.
Readymag’s new digital editorial project, Unlearned, gathers 13 essays from leading creatives reflecting on what they had to unlearn after design school. Featuring voices like Liza Enebeis, Harriet Richardson, and Freddie Öst, the publication explores the uncertainties and growth that shape creative careers. The project aims to support young designers navigating post-graduation life through candid storytelling and shared experience.
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
Creative Boom profiles French type designer Margot Lévêque and the launch of her new foundry, Claude Type. The article explores her philosophy of slow, craft-focused typography, her inspirations from Claude Garamont and her grandmother Claudine, and her collaborations with International Magic and 27Bureau on the foundry’s website. It positions Claude Type as a couture-style atelier emphasizing time, care, and intention in type design.
In this opinion piece, designer and writer Elizabeth Goodspeed argues that design writing benefits when designers themselves take part in it. She explores how writing helps designers articulate their thinking, connect their creative and analytical practices, and make design discourse more reflective and nuanced. The article highlights examples like Ray Masaki, Michael Bierut, and Steven Heller to illustrate how writing and design can inform each other.
The article profiles the design and creative direction of A Rabbit’s Foot Issue 14, themed around California’s inventive film culture. Led by Fatima Khan of Broad Peak Studio, the issue blends photography, illustration, and archival materials to create a tactile, cinematic publication. The piece explores Khan’s design philosophy, collaboration process, and the magazine’s commitment to analogue craft and emotional realism.
Pentagram’s London team, led by Luke Powell and Jody Hudson-Powell, created a dynamic title sequence for Riz Ahmed’s new Prime Video series 'Bait'. The design uses colour filters, motion, and typographic layering to explore shifting identity and perception, mirroring the show’s themes of cultural expectation and self-image. The restrained yet conceptually rich approach reflects Pentagram’s ability to translate narrative ideas into visual systems.
It’s Nice That announces the April 2026 edition of Nicer Tuesdays, taking place at EartH Hackney in London. The event will feature talks by Marina Willer, Lizzy Stewart, Intra, and Ollie Babajide Tikare, covering topics from human insight in design and illustrated novels to digital art and photographic storytelling. The evening celebrates experimentation, creativity, and cross-disciplinary practice in contemporary design and art.
The article profiles Alexander Newman’s new book 'From Somerset to the World: Clarks A Visual History 1825–2025', published by One Love Books. The publication traces the cultural and visual evolution of Clarks shoes, from their Quaker roots to their global influence across subcultures and media. Designed with David Carroll, the book combines archival imagery, historical typography, and clean layout to create a cohesive visual narrative.
BP&O’s Emily Gosling reviews Pentagram London’s new brand identity for Chateau Engalin, a French wedding and hospitality venue founded by chef Marwan Badran. The identity, led by Samar Maakaroun, uses a custom fluid wordmark and a food-inspired color palette to reflect the chateau’s dual nature of refinement and exuberance. The design balances tradition with expressive modernity, uniting the venue’s culinary and artistic ethos.
Motionographer reports that Digital Design Days will celebrate its 10th anniversary in May 2026 with its most ambitious edition yet, featuring over 100 speakers, workshops, and immersive installations in Milan. Founded by Filippo Spiezia, the event has become a global hub for digital design, innovation, and AI-driven creativity. The 2026 edition will include partners like Figma and Canva and a special installation by Rare Volume.
The Brand Identity interviews CM.SUPPLY founder Mátyás Czél and Design Lead Róza Velkei about building a globally recognized design studio from Budapest. They discuss the studio’s philosophy of merging branding and product design, the growth of their team, and their role in co-founding the POV Budapest design conference. The conversation explores the challenges of operating from a smaller creative market and the importance of motion, interaction, and cultural authenticity in their work.
Creative Boom reports that Nike has begun exploring FLORA, a generative AI platform for creative workflows, as part of its hiring requirements. The article features insights from FLORA co-founder Weber Wong, who explains how the tool enables entire creative systems rather than one-off outputs. Studios like Pentagram, Lionsgate, and Little Plains are adopting FLORA to accelerate branding and campaign creation through generative workflows.