Pentagram

The Brand Identity · Oct 9, 2026

The article explores why certain branded objects become valued keepsakes while others are discarded, focusing on belonging, utility, quality and contextual relevance. Through work by Merchery, Pentagram, Displaay and other studios, it shows how material choices, distinctive production details and identity-led design can turn merchandise into meaningful daily-use objects.

Creative Boom · Oct 8, 2026 · Interview

NB Studio co-founder Alan Dye reflects on closing the London agency after 29 years, alongside fellow founder Nick Finney. He revisits the studio's playful, expressive work for clients including ANNA Money, Petit Pli, Royal Mail and the Almeida Theatre, while arguing that contemporary design needs more humour, colour, tactility and joy. Dye and Finney are now working independently and occasionally together.

BP&O · Oct 7, 2026

Pentagram created the identity for Parla, an all-day café and pizzeria on New York's Upper West Side. The work draws on Italian graphic design of the 1960s and 1970s, using bold typography and geometric forms across menus and packaging to give the neighbourhood venue a memorable but approachable character.

Creative Boom · Oct 7, 2026

TypoCircle is marking 50 years as a volunteer-run typography organisation through a limited sale of 50 commissioned posters, including works by Paula Scher, Margaret Calvert and Anthony Burrill. Studio DRAMA has also created a 2026 anniversary identity that turns TypoCircle's familiar black-dot device into a flexible, playful system with motion idents. The article highlights the organisation's accessibility, educational mission and effort to reconnect with younger creatives.

It's Nice That · Oct 7, 2026

Illustrator Sergio Membrillas discusses formally expanding his practice into art direction, supported by a new dedicated section on his website. Drawing on his original training in art direction, he combines graphic design, creative direction and illustration across identities and editorial work, including projects for haircare brand Rulls and kitchen cabinet company Poalgi.

It's Nice That · Oct 5, 2026

Pentagram partners Luke Powell and Jody Hudson-Powell created a retro-futuristic rebrand for Xsolla, a gaming-technology and digital-payments company. Built around the narrative concept of the Xsolla Archive and the slogan "All the things", the identity uses a 3D animated mascot, skeuomorphic interfaces and an archive-inspired labelling system to make the company's broad platform more approachable.

The Brand Identity · Sep 30, 2026

Pentagram's London office created a digital-first rebrand for Ghent music venue De Bijloke ahead of its 2026/27 season. The identity combines a fluid logo inspired by John Cage's notation and oscilloscope audio visualisation with Forma DJR, building-derived colours, programme-specific patterns and a generative tool for dynamic Jazz and New Music applications. The system launched with a new website in May 2026 and is gradually extending into the venue's physical environment.

BP&O · Sep 22, 2026

BP&O reviews Pentagram New York's identity for Nothing Personal, the Mozilla Foundation's editorial platform for Gen Z and Millennial readers concerned with surveillance capitalism, algorithmic feeds and AI. Led by Pentagram Partner Natasha Jen, the system uses a massive framed NP wordmark, exuberant saturated colours, playful motion and surveillance-referencing portrait crops. The reviewer praises the identity's joyful, energetic response to a difficult subject while finding Mozilla Sans and Mozilla Slab the system's weakest element.

It's Nice That · Sep 16, 2026

Pentagram London partner Marina Willer and her team created the new identity and campaign for the 2026 BFI London Film Festival. The analogue-led system forms LFF letterforms through projected coloured light, filmed against black and enhanced with digital motion, while updating the festival's historic visual heritage with light blue, deep purple and warm pink.

· Sep 15, 2026

Brand New reviews Pentagram's renaming and identity work for MoN Takanawa: The Museum of Narratives in Japan. The project is presented as a new name and visual identity, with tags indicating an RGB palette, sans serif typography, spiral imagery, Swiss-style design, and wayfinding.

Creative Boom · Sep 14, 2026

Pentagram, led by Samar Maakaroun, created the names and connected visual identities for Mada, a maker space, and Sada, an event space within Doha Design District. Built from related Arabic words and near-identical mirrored letterforms informed by the existing DDD symbol and Msheireb architecture, the twin wordmarks make the spaces feel intrinsically connected to each other and their parent brand.

Creative Boom · Sep 14, 2026

Pentagram, led by Samar Maakaroun, created connected identities for Sada and Mada, two new spaces within Doha Design District. The paired Arabic names and closely related custom letterforms create a visible relationship between the maker space and event space while linking both back to the district and Msheireb's architecture.

· Sep 11, 2026

Brand New's Friday Likes 587 is a roundup credited to María Centeno and Ezequiel Cafaro, LOTIPA and Imaginary Friend, and Pentagram. The post is categorized under Restaurant and Reviewed, but its full project details are restricted to subscribers in the supplied article content.

· Sep 8, 2026

Brand New spotlights a new logo and brand identity for logistics company Conical, created by Pentagram. The subscription-gated article is categorized as a before-and-after identity update and tagged for a compass motif, monogram, proprietary type, Germany, and Pentagram.

The Brand Identity · Sep 4, 2026 · Interview

In advance of POV Budapest 2026, Alright Studio partners Spencer Joynt and Garrett DeRossett discuss the Brooklyn studio's shift toward a smaller, craft-focused core team and more holistic design practice. They explain their collaborative early-project process, reflect on building Rugiet's e-commerce relaunch alongside Pentagram, and argue that identities and systems should be designed to evolve after handoff.

It's Nice That · Aug 19, 2026

Former Pentagram graphic designer Harriet Richardson recounts unexpectedly meeting her former boss while travelling to perform a work-in-progress for her Edinburgh Fringe debut. Reflecting on exhaustion, disillusionment and class expectations around creative work, she explains how design skills continue to support her new career as a performance artist. The piece also draws a parallel with artist Anthony Burrill's move away from creatively unfulfilling commercial commissions.

BP&O · Aug 12, 2026

BP&O examines Pentagram's packaging and identity work for LBTY, Liberty London's beauty and fragrance line. The design uses the Liberty archive's historic prints, colour-saturated uncoated paper and foiled branding, while an oversized cap creates a distinctive bottle silhouette without bespoke glass tooling.

The Brand Identity · Aug 5, 2026

Koto rebranded the Norton Museum of Art around the positioning line "Where Art Meets Life," presenting the West Palm Beach museum as an accessible community destination as well as an arts institution. The identity combines a custom heritage-inspired serif wordmark, Sharp Type's Centra No. 2, a revived Diana seal and a 40-degree slash motif. An adaptive colour system samples tones from displayed artworks across applications including posters, maps, advertising and the website.