Project Everyone Design Cases

1 case across 1 studio

Pentagram (1)

News & interviews

  • Nice and Serious and Project Everyone launch spoof payday loan ad starring Alex Macqueen

    Creative Boom · Nov 19, 2025

    Creative studio Nice and Serious has produced a satirical campaign film for Project Everyone and CAFOD titled 'Meet The World's Loan Sharks'. Starring Alex Macqueen, the spoof payday loan ad uses early-2000s TV nostalgia to highlight the exploitative nature of global lending ahead of the G20 summit. Directed by Serafima Serfimova and written by Jim De Zoete, the film combines humour and critique to raise awareness of the global debt crisis.

    Nice and SeriousProject EveryoneProject EveryoneCAFODadvertising