Book Design For Operation Match

Pentagram created a midcentury-inspired book design for 'Operation Match: Jeff Tarr and the Invention of Computer Dating,' published by 2wice Books. The design captures the cultural and technological spirit of the 1960s through clean typography, bright primary colors, and die-cut details referencing IBM punch cards. The book visually narrates the origins of the world’s first computer dating service and its enduring influence on digital matchmaking.