Nike Design Cases
Designers behind the work
Designers and creative leads credited on Nike projects in press coverage.
Designers and creative leads credited on Nike projects in press coverage.
International Magic has collaborated with Martine Rose for nearly six years on digitally driven fashion work spanning virtual shows, web platforms, campaign graphics, installations and animation. The feature examines the studio's deliberately disruptive approach, which combines tactile texture, glitches, retro cultural references and awkward interaction to resist polished, conventional digital experiences.
Amelia Nash reviews Taschen's The Elements of Brand Design, a 496-page survey by Katharina Sussek and Jens Müller covering 110 identity systems. She praises its design, breadth, case studies, and interviews, while arguing that it mistakes visible brand elements for the underlying strategic judgment that creates enduring brands. Nash contends that as AI commoditizes logos, palettes, type pairings, and motion, defensible decisions and point of view become the true source of brand value.
The article covers artist and designer Ben Sanders’ talk at Nicer Tuesdays Los Angeles, where he discussed his surreal and experimental art practice. Sanders shared insights into his self-publishing approach, use of unconventional materials like salt and pool noodles, and his collaborations with major clients such as Nike, Louis Vuitton, and Bloomberg.
Creative Boom’s interview with David Johnston, founder of Accept & Proceed, explores his new philosophical framework 'Signalism', which challenges creatives to question the ethical and societal impact of their work. Johnston argues that design shapes reality and urges designers to ask 'Should we do it at all?' before starting any project. The piece delves into the origins, implications, and educational applications of Signalism across both classrooms and boardrooms.
Creative Boom profiles Southern California designer Tyler Spangler, whose punk roots and psychology background inform his vibrant, candy-coloured digital collages. The article explores his journey from booking punk shows to working with major brands like Gucci and the UN, while maintaining his DIY ethos and focus on personal expression. Spangler’s process emphasizes spontaneity, self-therapy through art, and staying true to his unique visual voice.
The Brand Identity interviews London-based Japanese designer Keita Takemura about his cross-cultural design practice that bridges Japanese and European visual traditions. He discusses his typographic approach, influences from Swiss design, and his collaborative work with architects and lighting designers through Senju Motomachi Souko. The conversation explores his philosophy on clarity, rhythm, and the visual excitement of design that invites curiosity.
Creative Boom’s podcast episode 216 features illustrator Rob Draper in a lighthearted conversation with host Katy Cowan. They discuss nostalgia, creative habits, and Draper’s daily portrait challenge, alongside reflections on his early love of electro music and dream of working for Nike. The episode offers a humorous and human take on creative life and inspiration.
It’s Nice That announces the July 2026 edition of its Nicer Tuesdays event in London, featuring talks from motion studio Daisy Chain, illustrator Lily Kong, multimedia artist Jazz Grant, and photographer Alfie Whiteman. The event highlights a diverse range of creative practices from motion design and collage to photography and illustration, with sponsorship from El Rayo Tequila and Love Corn.
