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Digital Campaign for Nike Football by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Nike

Work: Campaign

Industry: Sports

Digital Campaign for Nike Football

AKQA created 'Home of Football', a permanent TikTok presence for Nike Football to reconnect with younger audiences and reclaim its cultural leadership. Through immersive storytelling, viral challenges, and interactive activations, the campaign transformed product launches into participatory experiences that generated over 52 million views worldwide.

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Nike Is Exploring Flora For Its Creative Work Should You Be Too — creativeboom.com

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Tags: Immersive, Interactive, Participatory, Rebellious, Viral, Youthful

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