L3 Branding

L3 Branding is a brand experience design and consulting company based in Beijing. The studio connects business strategy with artistic expression, working with established companies, emerging consumer brands and startups. Its practice includes brand positioning, visual identity, packaging and the development of new brand and product concepts. The team approaches brands as evolving systems rather than isolated graphic assets, combining the structured processes of a consultancy with the flexibility of a smaller design studio. Its portfolio includes food and drink, retail, lifestyle and consumer products.