Coca-Cola Design Cases
Designers behind the work
Designers and creative leads credited on Coca-Cola projects in press coverage.
Designers and creative leads credited on Coca-Cola projects in press coverage.
Coca-Cola has launched a refreshed global identity designed to improve consistency across more than 200 markets. The system places renewed emphasis on the brand's 1969 ribbon device and includes updated Coca-Cola Zero Sugar packaging, a Brand Center, and a technology-powered Design Intelligence tool. The project was developed with a range of partners spanning identity, packaging, typography, photography, digital platforms, and governance.
The Dieline’s June 2026 roundup highlights notable packaging and branding stories, including Pirate’s Booty’s redesign, Moozy’s canned milk, and Coca-Cola’s World Cup collectible cans. The article also mentions collaborations like Fortnum & Mason’s biscuit tin with Design Bridge and broader discussions on AI’s role in design. It serves as a snapshot of the month’s most talked-about creative projects and industry trends.
The article presents an excerpt from Taschen’s book *The Elements of Brand Design* by Katharina Sussek and Jens Müller of Vista studio. It traces the evolution of modern brand design from early industrial-era symbols to contemporary corporate identities, highlighting milestones from AEG and Olivetti to IBM and Instagram. The piece contextualizes how design has shaped brand recognition and identity across history.
Coca-Cola has launched a global design platform for the FIFA World Cup featuring collectible cans inspired by soccer jerseys. The campaign extends beyond packaging to include installations and creator content, using Coca-Cola’s signature red, white, and black palette and soccer-themed graphics. The initiative celebrates national pride and the brand’s long-standing partnership with the tournament.
The article, written by Satoru Wakeshima of CBX, discusses how packaging form influences brand preference, using Old Bay’s return to its original metal tin as an example. It highlights the emotional and tactile connection consumers have with packaging that feels permanent and authentic. The piece also touches on the broader implications of design choices that balance sustainability and brand equity.
Creative Boom’s May 2026 'Booms & Shakes' roundup highlights major movements in the design and branding industry. Belfast studio Pale Blue Dot led the brand creation for Tomoro.ai, recently acquired by OpenAI. The article also covers leadership changes across WPP, Landor, McDonald's, and other agencies, signaling a strong focus on branding, AI, and strategic growth.
The article reports that Coca-Cola has officially discontinued Minute Maid’s frozen juice concentrate line after 80 years on the market. Once a WWII-era innovation that popularized orange juice at breakfast, the product has seen declining demand as consumers move away from sugary, processed foods. The piece reflects on the nostalgic value of the frozen can format while noting that the Minute Maid brand will continue producing other fruit beverages.
Coca-Cola and Anti Social Social Club have teamed up once again for their 2026 Summer Capsule collection. The collaboration merges Coca-Cola’s iconic branding with ASSC’s streetwear aesthetic, featuring graphic tees, hoodies, tank tops, and shorts adorned with both brands’ logos and playful summer motifs like polar bears in sunglasses.
