Cat How
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
About
Founder and executive creative director of branding agency How&How. Her background combines journalism, design criticism and communication design.
Biography source ↗Events & talks
D&AD Festival
Coverage mentioning How & How
Creative Director, Executive Creative Director, Co-Founder
In their own words
The attraction recently faced dwindling ticket sales, an ageing visitor demographic, and a lack of public visibility into its ongoing preservation efforts.
Less about painting pretty pictures, the approach instead merges timelines, textures, typography and Dockyard trinkets together in an immersive, tactile and unmistakable-across-the-river visual.
The Dockyards have always been a place of radical thinking. Now the brand matches up.
Brand and campaign work are the same thing, they're different expressions of the same strategic problem.
The lanes were always imaginary. Welcome to the merge.
Everbloom is a big deal. Not only do its regenerated high-performance fibres emulate, and even exceed, the properties of the world's finest fabrics, they have the potential to turn the fabric industry on its head.
What the company got wrong wasn't modernisation—they desperately needed it. The mistake was forgetting that Uncle Herschel wasn't just a doddery old man leaning on a barrel. He was decades of accumulated meaning, memory, and cultural shorthand.
Articles & interviews
- How&How Rebrands Bristol Dockyards With Bold, Collaged Identity
How&How has rebranded Bristol’s historic dockyard area, uniting the SS Great Britain, the Being Brunel Museum, and the Brunel Institute under a single identity: Bristol Dockyards. The new visual system uses collage, bold typography, and a vibrant color palette inspired by the city’s architecture to modernize the landmark’s image and attract new audiences.
- Cannes Nicer Tuesdays Tickets On Sale With Canva, Curi and How&How
It’s Nice That announced the 2026 Cannes edition of its Nicer Tuesdays event, hosted in partnership with Canva at the Creative Cabana during Cannes Lions. The lineup includes illustrator Sebastian Curi, branding leader Cat How of How&How, filmmaker Janvier Wete of Minute Shorts, and Canva’s executive creative director Cat van der Werff. Each speaker will share insights into their creative processes, spanning analogue illustration, identity design, short-form film, and in-house brand campaigns.
- Booms & Shakes: April's biggest moves and boldest launches
Coverage mentioning How Studio
Founder, Executive Creative Director
In their own words
In the creative industry, AI will be all about curation.
We're very open to the fact that the best way to learn certain things is by actually doing them in real life.
Taste, an opinion, and the ability to curate.
Go big, or go home.
Articles & interviews
- "Creative Agencies Shift from Specialists to Valued Generalists"
The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.