- How&How Rebrands Bristol Dockyards With Bold, Collaged Identity
It's Nice That · Jun 24, 2026
How&How has rebranded Bristol’s historic dockyard area, uniting the SS Great Britain, the Being Brunel Museum, and the Brunel Institute under a single identity: Bristol Dockyards. The new visual system uses collage, bold typography, and a vibrant color palette inspired by the city’s architecture to modernize the landmark’s image and attract new audiences.
- Cannes Nicer Tuesdays Tickets On Sale With Canva, Curi and How&How
It's Nice That · Jun 8, 2026
It’s Nice That announced the 2026 Cannes edition of its Nicer Tuesdays event, hosted in partnership with Canva at the Creative Cabana during Cannes Lions. The lineup includes illustrator Sebastian Curi, branding leader Cat How of How&How, filmmaker Janvier Wete of Minute Shorts, and Canva’s executive creative director Cat van der Werff. Each speaker will share insights into their creative processes, spanning analogue illustration, identity design, short-form film, and in-house brand campaigns.
- Booms & Shakes: April's biggest moves and boldest launches
Creative Boom · Apr 22, 2026
Creative Boom’s April 2026 edition of 'Booms & Shakes' highlights major leadership changes, new hires, and agency expansions across the global creative industry. The roundup covers transitions at Verve, Residence, DEPT, and GUT Europe, alongside new appointments at Aer Studios, Born Social, and Gung Ho. It also introduces D&AD’s new global Ambassador Programme connecting creative leaders worldwide.
- Everyone's wigging out about creative agencies doing rebrands. They're missing the point
Creative Boom · Dec 1, 2025
Cat How of How&How argues that the perceived divide between branding and creative agencies is artificial. Using Uncommon’s JD Sports global rebrand as an example, she explains that brand and campaign work are inseparable expressions of the same strategic thinking. The article calls for the industry to move beyond outdated labels and focus on holistic creative problem-solving.
- How&How's clever rebrand of material pioneers Everbloom may surprise you
Creative Boom · Nov 20, 2025
Creative Boom reports on How&How’s rebrand of Everbloom, a materials innovator turning organic waste into luxury fibres. The new identity rejects typical sustainability cues in favour of a refined, high-fashion aesthetic that positions Everbloom as a premium, future-facing brand. The project uses elegant typography, tactile digital textures, and restrained storytelling to communicate confidence and desirability.
- The Cracker Barrel rebrand: a $100M masterclass in brand value
Creative Boom · Nov 10, 2025
Written by Cat How of How&How, this Creative Boom insight piece analyses Cracker Barrel’s controversial rebrand and the resulting $100 million loss in market value. It argues that the episode serves as a rare real-time demonstration of how brand equity, emotion, and cultural resonance directly affect financial performance. The article frames the event as a cautionary tale about the risks of disregarding cultural identity in brand evolution.
- Studio heads speak out on how AI is reshaping the creative process
Creative Boom · Oct 27, 2025
Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
- "Anti-Brand is Just Strategic Branding, Experts Say"
Creative Boom · Oct 20, 2025
Written by Cat How of How&How, this opinion piece argues that so-called 'anti-branding' is not a rejection of branding but a strategic evolution of it. Using examples like Jolene’s child-drawn logo, Charli XCX’s Brat album, and Patagonia’s 'Don’t Buy This Jacket' campaign, How contends that these are calculated branding moves disguised as rebellion. The article dismantles the myth of authenticity in design, asserting that all visual identities are deliberate brand strategies.
- Creative Leaders Share 2026 Strategy Amid Industry Uncertainty
Creative Boom · Oct 13, 2025
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
- How&How Designs Simplified Visual Identity for Jupi's AI Leadership Platform
Creative Boom · Jul 16, 2025
Creative Boom features How&How’s new brand identity for Jupi, an AI-powered decision-making platform founded by Nick Hernandez. The identity blends surrealism and simplicity, using metaphor-rich illustrations and motion to convey clarity and intelligence. The project avoids typical tech clichés, opting for a human-centered, poetic approach to AI branding.
- New Logo & Branding for Yum Bun by How&How
BP&O · May 22, 2025
BP&O’s feature by Emily Gosling explores How&How’s rebrand for London street food pioneer Yum Bun. The new identity, built around the concept 'Bounce and Rise', introduces a playful logo inspired by Japanese Hanko stamps, a cheerful mascot, and a warm, sunrise-hued palette. The project balances fun and maturity, using motion and typography to express Yum Bun’s optimistic, high-quality street food ethos.
- How&How Crafts New, Bold Identity for Big Cartel
Creative Boom · May 8, 2025
How&How has rebranded e-commerce platform Big Cartel with a scrappy, sketch-inspired identity that celebrates creative entrepreneurs. The new look features rough illustrations, risograph textures, and a custom wordmark developed with Extraset. The rebrand positions Big Cartel as a champion of individuality and indie creativity in the online marketplace.
- Debating the Need to Drop Gendered Job Titles
Creative Boom · Mar 6, 2025
Creative Boom’s Abbey Bamford explores whether the term 'female founder' still holds value in 2025. The article gathers perspectives from women leading design studios worldwide, revealing a divide between those who see the label as empowering visibility and those who view it as outdated or limiting. The discussion highlights broader issues of gendered language, representation, and equality in the creative industry.
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- "LA Wildfires Hit Creatives Hard: How to Help Them Recover"
Creative Boom · Jan 10, 2025
Creative Boom reports on the devastating impact of the January 2025 Los Angeles wildfires on the local creative community. The article highlights personal stories from artists and designers who lost homes and studios, including illustrator Jess Miller and painter Daniel Mendel-Black. It also features reflections from Cat How of How&How on community resilience and the urgent need for climate adaptation.
- How&How rebrands Chester Zoo as a 'force for nature'
Creative Boom · Nov 5, 2024
How&How has unveiled a radical rebrand for Chester Zoo, positioning the conservation charity as a 'force for nature'. The two-year collaboration produced a new logo, custom typeface with Sharp Type, migration-inspired patterns, and a redesigned website that mirrors the immersive feel of streaming platforms. The refreshed identity highlights the zoo’s conservation mission and global impact.
- Take five with POV Budapest: Cat How of How&How shares line up highlights and a preview of her talk
The Brand Identity · Jul 1, 2024 · Interview
The Brand Identity interviews Cat How, co-founder of How&How, ahead of her talk at POV Budapest 2024. She discusses her upcoming presentation 'What’s Your Story: Design Languages for Brand,' which explores the relationship between language, storytelling, and brand identity. The conversation also touches on How&How’s recent projects, studio growth, and her move to Los Angeles.
- The Designers: How&How’s Joana Fatela on animation, side projects, and the tastiest studio snacks
The Brand Identity · Jun 30, 2023 · Interview
This interview with How&How motion designer Joana Fatela explores her journey into motion design, her role at the Lisbon-based studio, and her creative growth since joining. She discusses her first major project for fintech client Intergiro, her side projects, and her passion for coding and animation. The conversation highlights the evolving role of motion in branding and the collaborative culture at How&How.
- How&How turn the tide on female healthcare in their vibrant identity for femtech revolutioner Emm
The Brand Identity · Feb 2, 2023
How&How created a bold and empowering brand identity for femtech company Emm, centering on waves as a metaphor for menstrual cycles and health data. The design uses vibrant colors, kinetic illustrations, and strong typography to reframe period care as a positive and empowering experience. The project reflects a shift in female healthcare branding toward confidence, technology, and inclusivity.
- How&How Refreshes Veriff Identity Around Trust, Transparency and Accessibility
The Brand Identity · Dec 2, 2022
How&How refreshed the identity of Estonian verification-software company Veriff to communicate its mission of making digital identity verification more accessible, transparent and trustworthy. The system combines a verified tick that doubles as a “v”, lowercase typography, high-contrast warped textures inspired by security patterns and holograms, and an inclusive illustration library by Mike Orodan.
- Cat How on how How&How are reducing their environmental impact, and how everyone could do more
The Brand Identity · Nov 9, 2021 · Interview
The Brand Identity interviews Cat How, Co-founder and Creative Director of How&How, about the studio’s efforts to reduce its environmental impact and integrate sustainability into its design practice. She discusses initiatives like BeHalf, which treats Mother Earth as a client, and the studio’s focus on environmentally conscious projects and digital efficiency. The conversation highlights how design can be a powerful tool in the fight against climate change.
- How&How Campaign Highlights Seaweed Forest Loss and Restoration Needs
The Brand Identity · Jun 8, 2021
How&How’s 'Forgotten Forests' campaign, part of their BeHalf series, raises awareness of seaweed forest reduction in collaboration with the charity SeaForester. The campaign uses delicate, ethereal photography and animated typography to evoke underwater calm and highlight the importance of ocean restoration. The visual identity employs Wulkan Display typeface and a tranquil color palette to reinforce the environmental message.
- Five standout projects, from Bien Vieillir Ensemble to climate-tech branding
The Brand Identity · Apr 13, 2022
The Brand Identity’s April 2022 edition of 'The Edit' spotlights five creative projects from around the world, including République Studio’s Scrabble-inspired identity for Bien Vieillir Ensemble and How & How’s climate-tech initiative GetSet. Other highlights include Skeleton Crew’s branding for Bricklayer Brewery, a student festival identity from ELISAVA, and Ivana Palecková’s colourful packaging for Modrá Púpava cosmetics.
