Too Gallus

Creative Boom · May 28, 2025

The article explores whether the creative industry is moving beyond the age of the specialist toward a new era of generalist creatives. Through interviews with agency leaders, it argues that the most valuable professionals today are 'T-shaped'—those who combine deep expertise with broad, strategic understanding. AI, tighter budgets, and evolving client needs are driving this shift toward adaptable, collaborative talent.

Creative Boom · May 27, 2025

The article by Tom May explores the evolving traits that will define the next generation of creative leaders. Through insights from leading designers and creative directors, it identifies key qualities such as strategic thinking, adaptability, taste, vision, emotional intelligence, courage, and authenticity as essential for future success in the creative industry.

Creative Boom · May 19, 2025

Creative Boom’s article by Tom May compiles advice from leading creative directors and studio founders for graduates entering the design industry in 2025. The piece highlights themes of self-kindness, authenticity, personal branding, leadership, and embracing technology such as AI. Contributors from studios like SomeOne, Red Antler, and Fold7Design share practical insights for navigating the evolving creative landscape.

Creative Boom · Nov 28, 2024

Episode 138 of The Spark podcast from Creative Boom features Barrington Reeves, founder and creative director of Glasgow-based studio Too Gallus. The discussion explores how smaller studios are thriving through agility, technology, and cultural connection, alongside creative news about Apple, Meta, and Lego. The episode also highlights spooky children's illustrators, a book on blockchain by Chris Dixon, and tips for going freelance in 2025.

Creative Boom · Nov 25, 2024 · Interview

This Creative Boom podcast episode features Barrington Reeves, founder and creative director of Glasgow-based studio Too Gallus. Reeves discusses how his lean, culture-driven studio challenges traditional agency models through agility, authenticity, and a focus on culturally connected work. The conversation explores the democratisation of design, the value of staying small, and the importance of self-promotion and purpose-driven growth.

Creative Boom · Nov 21, 2024

Episode 136 of The Spark podcast from Creative Boom features designer and 3D visual artist Khyati Trehan, currently at Google Creative Lab in New York. Hosted by Katy Cowan, the conversation explores balancing high-tech creative work with personal projects, the role of generative AI as a collaborator, and maintaining happiness in creative careers. The episode also covers industry news on Spotify’s video podcast expansion, Bluesky’s AI stance, and trends in gaming and design leadership.

The Brand Identity · Oct 9, 2024

This edition of The Edit highlights five international graphic-design projects spanning luxury fashion retail, museum branding, an arts-organisation annual report, a podcast identity and coffee packaging. Too Gallus repositions Scottish boutique Oliami for global luxury with a classic monogram, while other featured work uses inclusive cultural strategy, interwoven editorial patterns, patchwork geometry and a distinctive orange cord.

The Brand Identity · Jun 1, 2023

This roundup presents seven fashion and clothing identities designed to help brands remain distinctive in a fast-moving digital fashion landscape. Featured work spans heritage-led refreshes, bespoke typography, minimalist systems, packaging, web design and gender-neutral visual languages for brands including Saint Sass, Banana Republic, Playboy, Aclima and MEGA SUEN.

The Brand Identity · Nov 11, 2022

Glasgow-based studio Too Gallus developed a refined and systematic rebrand for luxury Scottish clothing label Hancock Studio. The identity features Helvetica Neue typography, asterisks as a signature motif, and a flexible muted color palette that reflects the brand’s premium yet adaptable nature. The project spans naming, art direction, photography, and digital presence, positioning Hancock Studio for future collaborations.

The Brand Identity · Oct 14, 2022 · Interview

The Brand Identity interviews Barrington Reeves, founder of Glasgow-based agency Too Gallus, about the studio’s growth, leadership, and community initiatives. Reeves discusses the challenges of scaling from designer to creative director, the importance of inclusive hiring, and the studio’s commitment to supporting Scotland’s creative community through events like Out Of Office. The piece highlights Too Gallus’ multidisciplinary approach and ambitions for international expansion.

The Brand Identity · Jan 18, 2021

Glasgow design agency Too Gallus completely overhauled the identity and packaging for British cosmetics company Hashtag Organics. Rejecting familiar CBD visual tropes, the studio used a monochrome palette and Helvetica Neue to create a clean, approachable and semi-pharmaceutical identity that foregrounds ingredients.