Suisse Int’l in use — 16 cases

The Brand Identity · Nov 5, 2025

Bareis + Nicolaus developed a modular brand identity for Curious Coffee, a Michigan-based roastery founded by Mike Bawden. The system is inspired by the coffee cherry and uses custom typography, vibrant colors, and flexible framing to balance education and curiosity. The design avoids typical minimalist coffee aesthetics, instead creating a warm, inclusive, and conceptually rich brand experience.

The Brand Identity · Sep 5, 2025 · Interview

The Brand Identity interviews Justin Woo about Visie, a new curated directory for photo, film, and video professionals that merges the inspiration of Pinterest with the professional connectivity of LinkedIn. Woo discusses his career path, the platform’s design philosophy, and how Visie aims to foster trusted collaboration across the creative industry. The article highlights Visie’s minimalist digital design, curated approach, and focus on human craft and connection.

The Brand Identity · Jul 17, 2025

GeneralPublic Studio created a refined brand identity for Apoticari, a new French skincare brand inspired by the herbal traditions of Auvergne. The design blends apothecary heritage with contemporary clarity through expressive typography, botanical illustrations, and tactile materials. The result is a cohesive, elegant system that honors local flora and craftsmanship.