In their own words
Typography becomes both a structural and ornamental device. It anchors the system while also carrying its emotional register.
The fruits and vegetables across the full offering are not presented as symbols of discipline or virtue, but as everyday objects, familiar, joyful and expressive.
Articles & interviews3
- Caserne balances elegance and exuberance for Montreal’s Museum Ball
Montreal-based studio Caserne created the 2025 identity for the Montreal Museum of Fine Arts’ Museum Ball, balancing elegance and exuberance through expressive typography, bold color contrasts, and tactile print design. Drawing conceptual inspiration from Kent Monkman’s exhibition, the identity merges calligraphic warmth with Swiss typographic precision. The project spans print, motion, and spatial applications, uniting institutional tradition with contemporary vibrancy.
- How did Caserne make health food branding feel less intimidating?
The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.