Caserne

Cases

• 2k
• Branding For A 2k Videogame Studio
• Grid, Illustration, Photography, Recruitment, Texture, Typography

• Amour Liquide
• Brand Identity For Amour Liquide Cocktails
• Drink, Illustration, Packaging, Photography, Portability

• Arthur Jafa
• Exhibition Identity For Arthur Jafa
• Exhibition, Montage, Projection, Protest, Typography

• Avril
• Brand Identity And Campaign For A Canadian Organic Grocery Retailer
• Accessible, Approachable, Fresh, Modern, Organic, Sustainable

• Carrot Dogs
• Brand Identity For Carrot Dogs
• Illustration, Packaging, Photography, Retail, Typography, Wordmark

• Ccr
• Visual Identity For Ccr
• Advocacy, Guideline, Modularity, Motion, Refugee, Symbol

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News & interviews

• Caserne balances elegance and exuberance for Montreal’s Museum Ball

  The Brand Identity · Apr 9, 2026

  Montreal-based studio Caserne created the 2025 identity for the Montreal Museum of Fine Arts’ Museum Ball, balancing elegance and exuberance through expressive typography, bold color contrasts, and tactile print design. Drawing conceptual inspiration from Kent Monkman’s exhibition, the identity merges calligraphic warmth with Swiss typographic precision. The project spans print, motion, and spatial applications, uniting institutional tradition with contemporary vibrancy.

  CaserneMontreal Museum of Fine Artsbranding
• How did Caserne make health food branding feel less intimidating?

  The Brand Identity · Jan 20, 2026

  The Brand Identity’s feature explores Caserne’s rebrand of Quebec health food retailer Avril, created in collaboration with Studio 15%. The new identity transforms Avril’s existing growth symbol into a modular system, supported by vibrant colors, bold illustrations, and approachable typography. The result reframes health food branding as accessible and joyful rather than austere or intimidating.

  CaserneStudio 15%Avrilbranding
• Caserne’s crumbled type captures Olive + Gourmando’s organised chaos

  The Brand Identity · Nov 17, 2025

  Montreal studio Caserne refreshed the identity of Olive + Gourmando, a beloved local café and restaurant, to support its expansion into new locations. The rebrand introduces a 'crumbled type' system that captures the brand’s organised chaos while maintaining its artisanal warmth. The new identity balances flexibility and authenticity through a typographic system, terracotta-inspired palette, and adaptable logo structure.

  CaserneAtelier Zebulon PerronOlive + Gourmandobranding
• Olive + Gourmando by Caserne

  BP&O · Nov 13, 2025

  BP&O features Caserne’s refreshed identity for Montréal bakery Olive + Gourmando, created to support its expansion while maintaining its artisanal warmth. The flexible wordmark, earthy palette, and tactile materials convey a sense of charm and authenticity, complemented by playful digital details and understated illustrations. The result is a cohesive, tasteful brand that balances warmth with modernity.

  CaserneOlive + Gourmandobranding
• Elizabeth Goodspeed Critiques Prefab Design's Impact on Branding

  It's Nice That · Sep 24, 2025

  Elizabeth Goodspeed critiques the rise of prefab brand identities sold through platforms like Lyon & Lyon’s Brands Like These. She explores how off-the-shelf branding commodifies design, reducing collaboration and authorship while appealing to startups seeking quick, affordable identities. The article situates this trend within a longer history of speculative branding and self-initiated design work.

  Lyon & LyonCaserneBartle Bogle HegartyBrands Like TheseUviebranding
• OFFF Festival Debuts in Montréal This September

  Creative Boom · Aug 5, 2025

  Creative Boom reports that OFFF, the international creative festival founded in Barcelona, will host its first Montréal edition in September 2025. The event, designed in collaboration with local studio Caserne, will feature talks, workshops, and studio visits at the Société des arts technologiques. The festival emphasizes cross-disciplinary creativity, blending design, technology, and even winemaking to reflect Montréal’s unique creative culture.

  OFFFCaserneMoment Factorybranding|event|motion
• Caserne Rebrands Club Piscine, Celebrates 35 Years of Heritage

  The Brand Identity · Jun 9, 2025

  Montréal-based studio Caserne has rebranded Club Piscine to celebrate the retailer’s 35th anniversary, modernising its identity while preserving its playful heritage. The refreshed design retains the iconic smiley and vibrant color palette, introducing a new wordmark set in Dinamo’s Diatype Rounded typeface. The result balances fun and sophistication, connecting with a new generation of customers while honoring the brand’s legacy.

  CaserneRouge CardinalVisual DPTClub Piscinebranding
• "7 Projects Highlighting Orange's Impact in Design"

  The Brand Identity · Nov 21, 2024

  The Brand Identity’s article by Poppy Thaxter spotlights seven branding projects that creatively use the color orange across diverse industries. Featuring studios like Caserne, B&B Studio, and Glasfurd & Walker, the piece explores how orange conveys warmth, energy, and emotional depth in identity design. It highlights the hue’s versatility, from subtle accents to dominant brand palettes.

  CaserneServiceplan GroupB&B StudioRechargerFreedom Gramsbranding
• The Designers: Caserne’s Sébastien Paradis on why he quit freelancing to join the Montreal studio

  The Brand Identity · Jan 21, 2022 · Interview

  This interview with designer Sébastien Paradis explores his transition from a decade of freelancing to joining Montreal-based studio Caserne full-time. Paradis reflects on his career path, creative philosophy, and notable projects such as the Maitri cannabis brand packaging. He discusses the value of collaboration, the Montreal design scene, and his admiration for Caserne’s culture and community-driven initiatives.

  CasernePaprikaCossetteCulture MontréalCanada Postbranding
• Caserne’s sensory identity for Recharger Unwind combines digital structure with organic warmth

  The Brand Identity · Dec 10, 2021

  Montreal-based studio Caserne created a sensory brand identity for the immersive exhibition Recharger Unwind, combining warm gradients and organic textures with a structured digital grid. The identity features a custom typeface with large inktraps and TWK Lausanne to balance digital precision with human warmth.

  CaserneRecharger Unwindbranding
• Caserne work with MAC Montreal to both brand its exhibition and announce its temporary closure

  The Brand Identity · Jul 20, 2021

  Montreal-based studio Caserne developed the visual identity for the Musée d’art Contemporain de Montréal’s exhibition 'Des horizons d’attente,' which also served to announce the museum’s temporary closure. The design uses Dinamo’s Favorit typeface and a simple horizontal divide with contrasting pink, green, and yellow tones to convey optimism and transformation. The project balances neutrality and vibrancy to complement the exhibition’s reflective theme.

  CaserneMusée d’art Contemporain de Montréal (MAC Montreal)branding
• Caserne Inn is a members-only resort raising awareness of isolation’s impact on mental health

  The Brand Identity · Apr 27, 2021 · Interview

  The Brand Identity interviews Caserne’s creative director Ugo Lachapelle about Caserne Inn, a conceptual members-only resort created during the pandemic to raise awareness of isolation’s impact on mental health. The project includes a line of merchandise whose profits go to le CIEL, featuring a vintage hospitality-inspired identity and a short film directed by Charlotte Ratel. The initiative reflects Caserne’s self-initiated approach to creative expression and social responsibility.

  Casernele CIELFlaviobranding

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