Montréal-based studio Caserne has rebranded Club Piscine to celebrate the retailer’s 35th anniversary, modernising its identity while preserving its playful heritage. The refreshed design retains the iconic smiley and vibrant color palette, introducing a new wordmark set in Dinamo’s Diatype Rounded typeface. The result balances fun and sophistication, connecting with a new generation of customers while honoring the brand’s legacy.
