Dam Design Cases
Designers behind the work
Designers and creative leads credited on Dam projects in press coverage.
Designers and creative leads credited on Dam projects in press coverage.
From Form created the 2025 campaign for Amsterdam Museum Night, celebrating the event’s 25th anniversary with visuals inspired by early 2000s collecting culture. Founders Ashley Govers and Jurjen Versteeg drew from nostalgic items like Tamagotchis and football cards to evoke personal and cultural collections. The campaign blends analogue materials with playful digital animation to reframe museums as accessible and fun for younger audiences.
Modern Citizens has created a new campaign for Madame Tussauds London titled 'Feel it for Yourself', shifting the focus from celebrity glamour to the emotional experiences of visitors. Produced by Eyeline Pictures and directed by Chloe Victoria Hughes, the campaign uses vibrant, dynamic visuals to highlight the attraction’s immersive zones. The work marks a continuation of the partnership between Modern Citizens and Merlin Entertainments, aiming to modernize the brand’s appeal to contemporary audiences.
GOOD Agency partnered with Leerdammer and mental health charity YoungMinds to launch 'Talk It Out', a humour-driven campaign aimed at reducing stigma around youth mental health. The initiative combines playful design, bold visuals, and school outreach to engage young audiences. The project reflects GOOD’s ongoing commitment to purpose-driven branding and social impact.
The article covers Dutch design studio From Form’s talk at February 2025’s Nicer Tuesdays event, where the founders discussed their analogue, curiosity-driven approach to creativity. They shared insights into the inspirations behind their annual campaigns for Amsterdam’s Museum Night, emphasizing the value of following personal fascinations over design trends.
It’s Nice That announces the first Nicer Tuesdays event of 2025, featuring talks from Aardman, From Form, and artist Cato. The February event will explore creative processes behind stop-motion animation, experimental campaigns, and cinematic painting. Speakers include Aardman animator Will Becher, From Form founders Ashley Govers and Jurjen Versteeg, and London-based artist Toby Grant (Cato).
The Brand Identity interviews Rotterdam-based studio From Form, co-founded by Ashley Govers and Jurjen Versteeg, exploring their analogue-driven creative process and nostalgic aesthetic. The duo discuss their origins, evolution from film and design experiments to client work, and their philosophy of embracing imperfection and tactility in a digital age. The conversation highlights their projects for OFFF, Cineville, and Amsterdam Museum Night, emphasizing the timeless charm of handmade design.
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five global design projects, including Studio NARI’s lively identity for the prebiotic soda brand Living Things. Other highlights include Maniac Studio’s nostalgic branding for La Martinuca, Barkas’ Italian-inspired identity for Graziano, Addikt’s unifying Pride Amsterdam 2024 visuals, and PHORM’s collaborative exhibition design for Birmingham Design Festival. Each project showcases distinctive cultural and aesthetic approaches across branding, packaging, and event design.
