Daniel Carlsten
Designer, Visual Artist
In their own words
I love these projects where decisions on colour come from the founder’s personal preference, as opposed to what the market expects.
Just throwing ideas back and forth until something sticks. All in all, a very generous process.
Articles & interviews3
- Daniel Carlsten creates an elegant identity system for Californian low-impact winery Sabelli-Frisch
The Brand Identity features Stockholm-based designer Daniel Carlsten’s elegant and minimal identity for Californian low-impact winery Sabelli-Frisch. Founded by cinematographer Adam Sabelli-Frisch, the brand’s design uses Futura typography, blind embossing, and a custom blue wax seal to convey sophistication and craftsmanship. The collaboration emphasized personal expression and subtle luxury over typical 'natural wine' aesthetics.
- The Edit: five projects including The National Partners Programme by Narrate
The Brand Identity’s 'The Edit' highlights five design projects, including Narrate’s identity for the UK’s National Partners Programme. The feature also showcases Studio Brave’s branding for OneFourFive Clarendon, Daniel Carlsten’s conceptual Christ&Fries project, Plácida’s identity for Modesta Cassinello, and Peltan-Brosz’s work for Letta. Each project demonstrates distinct visual approaches across industries from culture to fashion.