Garrett DeRossett

Quotes

• “Swans hit all the right notes – elegance in form, duality of contrast and colour, and association with weddings, ceremonies and romantic pairings.”

Articles & interviews

• Alright Studio Transforms The Black Tux Into Luxury Menswear Brand

  The Brand Identity · Jul 9, 2025

  Alright Studio rebranded The Black Tux to reposition it from a utilitarian rental service to a luxury menswear brand. The new identity features a hand-drawn wordmark, a refined monogram, and a swan symbol that reflects elegance and ceremony. The rebrand combines vintage calligraphic influences with modern typography and illustration to balance sophistication and approachability.

  Alright StudioThe Black Tuxbranding
• Alright Studio and Mother Design Collaborate on Unified Operating System

  The Brand Identity · Apr 14, 2025 · Interview

  The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.

  Alright StudioMother DesignMotherMotherdigital
• “The people are more important than the work.” Alright Studio’s recipe for happiness and success

  The Brand Identity · Mar 9, 2023 · Interview

  The Brand Identity interviews Alright Studio’s partners Garrett DeRossett, Spencer Joynt, and Tucker Schoos about their evolving agency, new website, and focus on mental health and collaboration. The New York-based studio has grown to a team of eight and emphasizes a full-service approach spanning strategy, design, and technology. The conversation highlights their culture of balance, flexibility, and valuing people over output.

  Alright StudioCivilianLichenTrippinKorrdigital
• Alright Studio on avoiding a house style to focus on working with clients of all shapes and sizes

  The Brand Identity · Jul 16, 2021 · Interview

  The Brand Identity interviews New York-based Alright Studio about their multidisciplinary approach and philosophy of avoiding a house style. Founded by Hope and Garrett DeRossett, the studio emphasizes flexibility, collaboration, and intention in their process. They discuss their diverse client base, including Canopy, Ghia, and Noom, and their commitment to sustainable, thoughtful design practices.

  Alright StudioGardenerCanopyGhiabranding|digital