Mother Design Cases
Designers behind the work
Designers and creative leads credited on Mother projects in press coverage.
Designers and creative leads credited on Mother projects in press coverage.
The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
This interview with Yihuang Zhou, Senior Designer at Mother Design, explores his cross-cultural design journey from China to the U.S., his passion for custom typography, and how his time at Mother Design has shaped him both professionally and personally. Zhou discusses projects like the Chinese wordmark for Mother Shanghai and Cadillac’s brand experience, reflecting on how cultural duality and calligraphy influence his creative approach.
BP&O features DutchScot’s rebrand for Future Factory, a London-based lead generation agency for creative businesses. The identity uses motion graphics and a dynamic system of animated pipes and typography to convey energy, flow, and human connection. The article praises the balance between structure and liveliness in the design.
The Brand Identity interviews Cat How, Co-founder and Creative Director of How&How, about the studio’s efforts to reduce its environmental impact and integrate sustainability into its design practice. She discusses initiatives like BeHalf, which treats Mother Earth as a client, and the studio’s focus on environmentally conscious projects and digital efficiency. The conversation highlights how design can be a powerful tool in the fight against climate change.
