Mother Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Mother projects in press coverage.
News & interviews
- Gabrielle Adam Draws Inspiration from Cheesy, Kitsch Fun for Bold Branding
It's Nice That · Jul 16, 2025
The article profiles Copenhagen-based freelance designer Gabrielle Adam, whose branding work embraces kitsch, playful and colourful aesthetics inspired by Americana and vintage design. It explores her process, influences, and recent collaborations with studios like Hugmun and Substance, highlighting her love of typography and humorous tone of voice in branding projects.
Hugmun StudioSubstance StudioMarceliGars Grasbranding - Mark Harris Challenges Graphic Design Norms Through Photo Collage Art
It's Nice That · Apr 30, 2025
The article profiles American illustrator Mark Harris, whose photo-collage editorial work blends handmade textures and physical materials to challenge the rigidity of traditional graphic design. Drawing inspiration from Bauhaus, Dadaism, and Constructivism, Harris’ practice emphasizes imperfection and human touch, contrasting his earlier agency experience. His work has appeared in major publications such as The New York Times, The Guardian, and Bloomberg Businessweek.
The New York TimesThe Guardianeditorial - Alright Studio and Mother Design Collaborate on Unified Operating System
The Brand Identity · Apr 14, 2025 · Interview
The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.
- "Bentzion Goldman Forecasts Branding Trends for the New Year"
Creative Boom · Jan 21, 2025
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- Yihuang Zhou: How Mother Design Improved His Career and Persona
The Brand Identity · Dec 2, 2024 · Interview
This interview with Yihuang Zhou, Senior Designer at Mother Design, explores his cross-cultural design journey from China to the U.S., his passion for custom typography, and how his time at Mother Design has shaped him both professionally and personally. Zhou discusses projects like the Chinese wordmark for Mother Shanghai and Cadillac’s brand experience, reflecting on how cultural duality and calligraphy influence his creative approach.
- New Brand Identity for Future Factory by Dutchscot
BP&O · Nov 17, 2022
BP&O features DutchScot’s rebrand for Future Factory, a London-based lead generation agency for creative businesses. The identity uses motion graphics and a dynamic system of animated pipes and typography to convey energy, flow, and human connection. The article praises the balance between structure and liveliness in the design.
- Cat How on how How&How are reducing their environmental impact, and how everyone could do more
The Brand Identity · Nov 9, 2021 · Interview
The Brand Identity interviews Cat How, Co-founder and Creative Director of How&How, about the studio’s efforts to reduce its environmental impact and integrate sustainability into its design practice. She discusses initiatives like BeHalf, which treats Mother Earth as a client, and the studio’s focus on environmentally conscious projects and digital efficiency. The conversation highlights how design can be a powerful tool in the fight against climate change.
How&HowTwo°CreativeMother EarthSecond Homebranding