Mother Design
Mother Design is a global branding and design agency with studios in New York and London. As part of the independent creative network Mother, the studio blends strategic insight with expressive design to shape brands that move culture forward. Their multidisciplinary team crafts brand identities, experiences, and campaigns that engage audiences across visual and sensory dimensions. Known for revitalizing iconic brands and redefining modern storytelling, Mother Design partners with organizations seeking meaningful progress through creativity and design. Their work spans diverse industries, uniting strategy, art direction, and innovation to deliver enduring impact.
https://www.motherdesign.com/
London, United Kingdom
76 Cases
Cases
- Unknown Client
- Unknown Project For Unspecified Client
- Entertainment, Marine, Sport, Technology
- Unknown Client
- Unknown Project For Unknown Client
- Community, Entertainment, Esport, Event, Experience, Game
- Unknown Client
- Unknown Project For Unknown Client
- Agriculture, Food, Meat, Sustainability
- Unknown Client
- Unknown Project For Unknown Client
- Eyewear, Fashion, Illustration, Sustainability
- Unknown Client
- Unknown Project For Unknown Client
- Charity, Children, Community, Literacy
- 1 Hotels
- Brand Identity For 1 Hotels
- Collateral, Experience, Photography
News & interviews
- Mindful Chef unveils a new brand refresh by Mother Design
Creative Boom · Jan 8, 2026
Mother Design has created a new brand refresh for Mindful Chef, expanding on Ragged Edge’s earlier rebrand with a more expressive, editorial and craft-led identity. The project spans typography, photography, motion and tone of voice, aiming to highlight care, quality and the joy of cooking. The refreshed identity rolls out across packaging, digital channels and print, positioning Mindful Chef as a premium yet approachable food brand.
- How being weird can save branding in 2026
Creative Boom · Jan 7, 2026
In this Creative Boom insight piece, Mother Design’s Bentzion Goldman argues that branding has become overly safe and forgettable. He calls for a return to creative risk-taking and 'weirdness' in 2026, highlighting recent projects by Cotton Design, Mother Design, and Clue Perfumery as examples of bold, emotionally resonant work. The article positions experimentation and eccentricity as essential to revitalizing brand identity design.
- Frontify presents: Mother Design and Fhirst’s fearless collaboration
The Brand Identity · Nov 13, 2025 · Interview
The Brand Identity’s Dialogue series, presented by Frontify, spotlights Mother Design’s collaboration with probiotic soda startup Fhirst. The partnership produced a bold, maximalist brand identity that defies the minimalist norms of the wellness beverage category. Through mutual trust and creative courage, both teams crafted a vibrant visual and verbal system that celebrates science with joy rather than seriousness.
- Branding for Fhirst by Mother Design
BP&O · Oct 14, 2025
BP&O’s feature by Emily Gosling explores Mother Design’s exuberant rebrand for probiotic soda Fhirst. The identity embraces a maximalist Y2K-inspired aesthetic, combining multiple retro typefaces, bright gradients, and playful illustrations to differentiate the brand in a crowded health beverage market. The project balances joyful chaos with functional clarity, supported by motion design and a bold color system.
- Mother Design Revamps Fhirst Soda with Joyful, Maximalist Branding
Creative Boom · Sep 3, 2025
Mother Design created a bold, maximalist brand identity for Fhirst, a new probiotic soda founded by Catherine and Steven Van Middelem. Rejecting the minimalist aesthetics common in wellness drinks, the identity embraces nostalgic typography, bright gradients, and playful mascots to express joy and individuality. The project positions Fhirst as a science-backed yet fun alternative in the functional beverage market.
- Mother and Adobe Unveil Confident New Branding
Creative Boom · May 8, 2025
Creative Boom reports on Adobe’s global brand refresh by Mother Design, which introduces a unified logo, simplified color palette, and cohesive design system. The update honors Marva Warnock’s original 1982 logo while modernizing the identity through a new typeface, Adobe Clean Display, and a flexible UI framework. The result is a confident, timeless evolution that strengthens Adobe’s visual consistency across products.
- Alright Studio and Mother Design Collaborate on Unified Operating System
The Brand Identity · Apr 14, 2025 · Interview
The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.
- "Exploring Flexible Studio Branding with Frontify: A Behind-the-Scenes Look"
The Brand Identity · Mar 24, 2025
The article explores how three major design studios—MullenLowe, NOT Wieden+Kennedy, and Mother Design—are embracing flexible, generative branding systems for their own identities. Through interviews with their Heads of Design, it examines how dynamic identities reflect studio culture, empower teams, and challenge traditional notions of understated agency branding. The feature, presented in collaboration with Frontify, highlights a broader shift toward expressive, adaptive studio branding.
- Mother Design Rebrands Scribd as AI Antidote
Creative Boom · Mar 4, 2025
Mother Design has created a global rebrand for Scribd, positioning it as a human-centered alternative to AI-driven content. The new identity, titled 'The Source: Life is an Essay, and we are its Bibliography,' draws inspiration from physical archives and libraries to emphasize depth, understanding, and curiosity. The refreshed brand includes a custom typeface, warm color palette, and confident wordmark framed in brackets.
- "Bentzion Goldman Forecasts Branding Trends for the New Year"
Creative Boom · Jan 21, 2025
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- "Bentzion Goldman Predicts Branding Trends for the Year"
Creative Boom · Jan 21, 2025
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
- Yihuang Zhou: How Mother Design Improved His Career and Persona
The Brand Identity · Dec 2, 2024 · Interview
This interview with Yihuang Zhou, Senior Designer at Mother Design, explores his cross-cultural design journey from China to the U.S., his passion for custom typography, and how his time at Mother Design has shaped him both professionally and personally. Zhou discusses projects like the Chinese wordmark for Mother Shanghai and Cadillac’s brand experience, reflecting on how cultural duality and calligraphy influence his creative approach.
- New Logo & Branding for Reverie by Mother
BP&O · Aug 6, 2024
BP&O features Mother Design’s rebrand for self-hypnosis app Reveri, aiming to reposition hypnosis as credible and empowering. The identity uses gradients, blurs, and a vivid color palette to convey clarity and focus, supported by type pairings of PP Neue Montreal and Bradford. The project seeks to challenge self-help clichés and make hypnosis more mainstream.
- New Logo & Branding for Brooklyn Org by Mother
BP&O · May 28, 2024
BP&O reviews the rebrand of Brooklyn Community Foundation into Brooklyn Org by Mother and Mother Design. The new identity features a gothic sans-serif logotype inspired by Brooklyn architecture and block shapes, a bright color palette named after local landmarks, and motion elements that bring the brand to life. The project aims to modernize the perception of philanthropy and connect more authentically with the Brooklyn community.
- Mother Design keeps things hyper-local with their bright and bold rebrand for Brooklyn Org
The Brand Identity · Mar 15, 2024
Mother Design and Mother New York collaborated on a pro bono rebrand for Brooklyn Org, formerly Brooklyn Community Foundation. The new identity celebrates Brooklyn’s diversity and community spirit through a bright, locally inspired visual system featuring the Community Gothic typeface by Frere-Jones Type. The design draws from the borough’s flag and culture to create a bold, inclusive brand for the nonprofit’s next chapter.
- The Designers: Koto’s Vanessa Hopkins on figuring it out while leaving “a little space for the joy”
The Brand Identity · Mar 14, 2024 · Interview
The Brand Identity’s interview with Koto New York designer Vanessa Hopkins explores her career path, creative philosophy, and approach to maintaining joy and balance in design. Hopkins reflects on her journey from studying engineering to working at Mother Design and Wolff Olins before joining Koto, where she values the studio’s youthful energy and collaborative culture. She discusses overcoming imposter syndrome, the influence of mentors, and the importance of playfulness and boundaries in sustaining creativity.
- Love, joy, and Pride: 6 impactful identities for LGBTQIA+ charities, organisations, and platforms
The Brand Identity · Feb 8, 2024
The article by The Brand Identity spotlights six branding projects that celebrate and support the LGBTQIA+ community through authentic, inclusive, and vibrant design. Featuring work from studios such as Mother Design, Wedge, Whitman Emorson, POPOLA, McCarthy, and Marina Veziko, it highlights how thoughtful visual identities can empower and represent diverse communities. The piece contrasts these meaningful efforts with superficial 'rainbow washing' and showcases design as a tool for empathy and advocacy.
- Sweet Dreams: 7 charming hotel and hostel identities that will make you want to book your next trip
The Brand Identity · Jan 19, 2024
The Brand Identity’s article ‘Sweet Dreams’ by Poppy Thaxter highlights seven hotel and hostel branding projects from studios around the world. The roundup showcases distinctive identities for hospitality spaces, ranging from minimalist to vintage aesthetics, emphasizing thoughtful design and atmosphere. Each featured project reflects how branding enhances the guest experience and the character of its location.
- New Brand Identity for Peerspace by Mother Design –
BP&O · Jan 12, 2023
BP&O reviews Mother Design’s rebrand for Peerspace, a global marketplace for rentable venues. The new identity centers on a custom condensed sans serif wordmark that plays with motion and perspective, supported by Dinamo’s Social typeface and a vibrant purple palette. The system emphasizes openness, creativity, and community, reflecting Peerspace’s mission to ‘open doors’ to opportunity and expression.
- The Designers: Mother Design’s Morgan Smith on finding design through Tumblr and moving to New York
The Brand Identity · Oct 27, 2022 · Interview
The Brand Identity’s interview with Morgan Smith of Mother Design explores her journey from discovering design through Tumblr to working on major branding projects in New York. Smith discusses her creative evolution, inspirations from minimalism and typography, and her experiences at Mother Design, including her first major project, Threads. The conversation highlights her design philosophy centered on refinement, clarity, and continual growth.
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