Mother Design

The Brand Identity · Nov 13, 2025 · Interview

The Brand Identity’s Dialogue series, presented by Frontify, spotlights Mother Design’s collaboration with probiotic soda startup Fhirst. The partnership produced a bold, maximalist brand identity that defies the minimalist norms of the wellness beverage category. Through mutual trust and creative courage, both teams crafted a vibrant visual and verbal system that celebrates science with joy rather than seriousness.

BP&O · Oct 14, 2025

BP&O’s feature by Emily Gosling explores Mother Design’s exuberant rebrand for probiotic soda Fhirst. The identity embraces a maximalist Y2K-inspired aesthetic, combining multiple retro typefaces, bright gradients, and playful illustrations to differentiate the brand in a crowded health beverage market. The project balances joyful chaos with functional clarity, supported by motion design and a bold color system.

Creative Boom · Sep 3, 2025

Mother Design created a bold, maximalist brand identity for Fhirst, a new probiotic soda founded by Catherine and Steven Van Middelem. Rejecting the minimalist aesthetics common in wellness drinks, the identity embraces nostalgic typography, bright gradients, and playful mascots to express joy and individuality. The project positions Fhirst as a science-backed yet fun alternative in the functional beverage market.

Creative Boom · May 8, 2025

Creative Boom reports on Adobe’s global brand refresh by Mother Design, which introduces a unified logo, simplified color palette, and cohesive design system. The update honors Marva Warnock’s original 1982 logo while modernizing the identity through a new typeface, Adobe Clean Display, and a flexible UI framework. The result is a confident, timeless evolution that strengthens Adobe’s visual consistency across products.

· May 7, 2025

The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.

The Brand Identity · Apr 14, 2025 · Interview

The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.

The Brand Identity · Mar 24, 2025

The article explores how three major design studios—MullenLowe, NOT Wieden+Kennedy, and Mother Design—are embracing flexible, generative branding systems for their own identities. Through interviews with their Heads of Design, it examines how dynamic identities reflect studio culture, empower teams, and challenge traditional notions of understated agency branding. The feature, presented in collaboration with Frontify, highlights a broader shift toward expressive, adaptive studio branding.

Creative Boom · Mar 4, 2025

Mother Design has created a global rebrand for Scribd, positioning it as a human-centered alternative to AI-driven content. The new identity, titled 'The Source: Life is an Essay, and we are its Bibliography,' draws inspiration from physical archives and libraries to emphasize depth, understanding, and curiosity. The refreshed brand includes a custom typeface, warm color palette, and confident wordmark framed in brackets.

Creative Boom · Jan 21, 2025

In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.

Creative Boom · Jan 21, 2025

In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.

The Brand Identity · Dec 2, 2024 · Interview

This interview with Yihuang Zhou, Senior Designer at Mother Design, explores his cross-cultural design journey from China to the U.S., his passion for custom typography, and how his time at Mother Design has shaped him both professionally and personally. Zhou discusses projects like the Chinese wordmark for Mother Shanghai and Cadillac’s brand experience, reflecting on how cultural duality and calligraphy influence his creative approach.

BP&O · Aug 6, 2024

BP&O features Mother Design’s rebrand for self-hypnosis app Reveri, aiming to reposition hypnosis as credible and empowering. The identity uses gradients, blurs, and a vivid color palette to convey clarity and focus, supported by type pairings of PP Neue Montreal and Bradford. The project seeks to challenge self-help clichés and make hypnosis more mainstream.

The Brand Identity · Jul 9, 2024

Mother Design created a lively and playful brand identity for eyewear brand Jumbo Shrimp, aiming to make prescription glasses feel fun and fashionable while maintaining a sustainable ethos. The identity features a custom logo based on ABC Dinamo’s Maxi, bold marine-themed illustrations by Ikki Kobayashi, and a bright, youthful color palette. The project redefines eyewear branding with a balance of humor, quality, and eco-consciousness.

BP&O · May 28, 2024

BP&O reviews the rebrand of Brooklyn Community Foundation into Brooklyn Org by Mother and Mother Design. The new identity features a gothic sans-serif logotype inspired by Brooklyn architecture and block shapes, a bright color palette named after local landmarks, and motion elements that bring the brand to life. The project aims to modernize the perception of philanthropy and connect more authentically with the Brooklyn community.

The Brand Identity · Mar 15, 2024

Mother Design and Mother New York collaborated on a pro bono rebrand for Brooklyn Org, formerly Brooklyn Community Foundation. The new identity celebrates Brooklyn’s diversity and community spirit through a bright, locally inspired visual system featuring the Community Gothic typeface by Frere-Jones Type. The design draws from the borough’s flag and culture to create a bold, inclusive brand for the nonprofit’s next chapter.

The Brand Identity · Mar 14, 2024 · Interview

The Brand Identity’s interview with Koto New York designer Vanessa Hopkins explores her career path, creative philosophy, and approach to maintaining joy and balance in design. Hopkins reflects on her journey from studying engineering to working at Mother Design and Wolff Olins before joining Koto, where she values the studio’s youthful energy and collaborative culture. She discusses overcoming imposter syndrome, the influence of mentors, and the importance of playfulness and boundaries in sustaining creativity.

The Brand Identity · Feb 8, 2024

The article by The Brand Identity spotlights six branding projects that celebrate and support the LGBTQIA+ community through authentic, inclusive, and vibrant design. Featuring work from studios such as Mother Design, Wedge, Whitman Emorson, POPOLA, McCarthy, and Marina Veziko, it highlights how thoughtful visual identities can empower and represent diverse communities. The piece contrasts these meaningful efforts with superficial 'rainbow washing' and showcases design as a tool for empathy and advocacy.