Mother Design is a global branding and design agency with studios in New York and London. As part of the independent creative network Mother, the studio blends strategic insight with expressive design to shape brands that move culture forward. Their multidisciplinary team crafts brand identities, experiences, and campaigns that engage audiences across visual and sensory dimensions. Known for revitalizing iconic brands and redefining modern storytelling, Mother Design partners with organizations seeking meaningful progress through creativity and design. Their work spans diverse industries, uniting strategy, art direction, and innovation to deliver enduring impact.
Works with Community Gothic, PP Neue Montreal, Social, Cadillac Gothic, Edda, Folio, TWS Lausanne, Roc Grotesk
Awarded work credited to Mother Design. Coverage is partial; projects may be shared with other studios.
Entrant Company, Design Agency: Mother Design London
Designers and creative leads attributed to Mother Design in press coverage.
Technologies detected on Mother Design's website.
Entrant Company, Design Agency: Mother Design
Mother Design has rebranded Keen, an online marketplace for spiritual advisors, to position psychic guidance as human support and perspective rather than future prediction. Rejecting standard minimalist wellness aesthetics, the identity uses María Jesús Contreras's folk-art-inspired illustrations, early-pigment-inspired colours, expressive typography and human photography across Keen's website, app and social channels.
Mother Design has rebranded Keen, an online marketplace for spiritual advisors, to position psychic guidance as a source of human perspective and support rather than simply future prediction. Rejecting conventional minimalist wellness aesthetics, the identity uses a rich folk-art-inspired illustrated world by María Jesús Contreras, early-pigment-inspired colours, expressive typography and people-focused photography across Keen's digital channels.
It’s Nice That announces tickets for the 1 September 2026 edition of Nicer Tuesdays London at EartH Hackney. The event will feature talks from Foam Magazine, illustrator Joanna Blémont, Studio Kiln, and Mother Design, alongside an Affinity and Cavalry by Canva activation and sponsor refreshments.
Creative Boom's July Booms & Shakes roundup reports senior hires, internal promotions, new divisions and retail launches across the creative industry. Highlights include Oliver hiring former TikTok executive creative director Tom Skinner, Mother Design opening an analogue-craft shop in Los Angeles, and MOX launching its experiential brand-design division MOX/WORLDS with a Formula E brief.
The article announces the winners of the 2025 DIELINE Awards, one of the world’s largest packaging design competitions. Rollr by Mother Design won Best of Show for its sustainable refillable deodorant packaging, while Wedge and Nice People shared Studio of the Year honors. The piece highlights trends like sustainability, inclusivity, and innovative material use across global packaging design.
Mother Design has created a new brand refresh for Mindful Chef, expanding on Ragged Edge’s earlier rebrand with a more expressive, editorial and craft-led identity. The project spans typography, photography, motion and tone of voice, aiming to highlight care, quality and the joy of cooking. The refreshed identity rolls out across packaging, digital channels and print, positioning Mindful Chef as a premium yet approachable food brand.
In this Creative Boom insight piece, Mother Design’s Bentzion Goldman argues that branding has become overly safe and forgettable. He calls for a return to creative risk-taking and 'weirdness' in 2026, highlighting recent projects by Cotton Design, Mother Design, and Clue Perfumery as examples of bold, emotionally resonant work. The article positions experimentation and eccentricity as essential to revitalizing brand identity design.
The Brand Identity’s Dialogue series, presented by Frontify, spotlights Mother Design’s collaboration with probiotic soda startup Fhirst. The partnership produced a bold, maximalist brand identity that defies the minimalist norms of the wellness beverage category. Through mutual trust and creative courage, both teams crafted a vibrant visual and verbal system that celebrates science with joy rather than seriousness.
BP&O’s feature by Emily Gosling explores Mother Design’s exuberant rebrand for probiotic soda Fhirst. The identity embraces a maximalist Y2K-inspired aesthetic, combining multiple retro typefaces, bright gradients, and playful illustrations to differentiate the brand in a crowded health beverage market. The project balances joyful chaos with functional clarity, supported by motion design and a bold color system.
Mother Design created a bold, maximalist brand identity for Fhirst, a new probiotic soda founded by Catherine and Steven Van Middelem. Rejecting the minimalist aesthetics common in wellness drinks, the identity embraces nostalgic typography, bright gradients, and playful mascots to express joy and individuality. The project positions Fhirst as a science-backed yet fun alternative in the functional beverage market.
Creative Boom reports on Adobe’s global brand refresh by Mother Design, which introduces a unified logo, simplified color palette, and cohesive design system. The update honors Marva Warnock’s original 1982 logo while modernizing the identity through a new typeface, Adobe Clean Display, and a flexible UI framework. The result is a confident, timeless evolution that strengthens Adobe’s visual consistency across products.
The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.
The Brand Identity’s interview explores the collaboration between Alright Studio and Mother Design on the creation of the 'Motherverse'—a digital operating system and website ecosystem uniting Mother’s global offices. The project reimagines Mother’s online presence through humor, nostalgia, and interactive design inspired by early desktop interfaces. Both teams discuss the creative process, tone, and strategy behind building a flexible, evolving digital identity for the agency.
The article explores how three major design studios—MullenLowe, NOT Wieden+Kennedy, and Mother Design—are embracing flexible, generative branding systems for their own identities. Through interviews with their Heads of Design, it examines how dynamic identities reflect studio culture, empower teams, and challenge traditional notions of understated agency branding. The feature, presented in collaboration with Frontify, highlights a broader shift toward expressive, adaptive studio branding.
Mother Design has created a global rebrand for Scribd, positioning it as a human-centered alternative to AI-driven content. The new identity, titled 'The Source: Life is an Essay, and we are its Bibliography,' draws inspiration from physical archives and libraries to emphasize depth, understanding, and curiosity. The refreshed brand includes a custom typeface, warm color palette, and confident wordmark framed in brackets.
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.