Koto

Creative Boom · Apr 22, 2026

Creative studio Koto has rebranded Mews, a Netherlands-based hospitality software platform, with a bold and distinctive identity that challenges the visual conventions of enterprise tech. The new system centers on hot pink, strong typography, and a confident tone of voice to make the brand more visible and human. The project demonstrates how B2B design can be both credible and expressive.

BP&O · Apr 16, 2026

BP&O features Koto’s brand refresh for German nutrition app Yazio, which introduces a playful new identity centered on a yeti mascot named Yettie. The redesign emphasizes gamification, positivity, and approachability through custom typography by Hottype, bright turquoise gradients, and motion-led design. The article praises the lighthearted approach while noting its bold departure from typical fitness app aesthetics.

Creative Boom · Mar 26, 2026

Creative Boom's March 'Booms & Shakes' roundup by Tom May highlights major movements across the design and advertising industry, including Ian Millner stepping down from Iris after 26 years, new creative leadership appointments at Bray Leino, Particle6, and BBC Creative, and the launch of Capel Group and Allwyn’s Studio 59. The article captures a month of expansion, new ventures, and evolving creative priorities across global studios.

BP&O · Mar 5, 2026

BP&O’s Emily Gosling reviews Koto’s rebrand for Marblex, a blockchain gaming platform founded by Netmarble. The new identity centers on a mischievous goblin mascot named Goby, using neon green and playful typography to inject fun and personality into the Web3 gaming space. The project reframes Marblex from a technical platform to an imaginative gaming ecosystem.

It's Nice That · Feb 23, 2026

In this edition of Creative Career Conundrums, Katie Cadwell advises a designer on how to set boundaries when asked to act as the public face of their studio online. She emphasizes the importance of protecting one’s personal brand, offering strategies to engage professionally without compromising authenticity. The piece underscores the value of personal branding and self-advocacy in creative careers.

· Jan 28, 2026

UnderConsideration’s Brand New reviewed GoFundMe’s new logo and identity designed by Koto. The rebrand introduces a refreshed green color palette, a proprietary sans serif typeface, and motion elements centered around the brand’s sun icon. The update modernizes the crowdfunding platform’s visual identity while maintaining its recognizable optimism.

Creative Boom · Jan 19, 2026

Creative Boom profiles Roleplay, a young London-based branding studio founded by Ed Little and Hugo Ross. The duo describe their approach as 'strategic maximalism', blending bold design with sharp strategy to help challenger FMCG brands like Northern Pasta Co and Spice Department stand out. The article explores their philosophy, early projects, and the studio’s emphasis on personality and long-term creative partnerships.

Creative Boom · Dec 18, 2025

Tom May’s Creative Boom article reflects on 2025’s most significant rebrands, arguing that the most impactful ones—by Amazon, Walmart, Apple TV, Eventbrite, and La-Z-Boy—were subtle evolutions rather than headline-grabbing overhauls. He contrasts these quiet successes with high-profile failures like Cracker Barrel, Jaguar, and HBO Max, emphasizing that brand strength now comes from coherence and consistency rather than spectacle. The piece concludes that the future of branding lies in thoughtful refinement and listening to audiences.

Creative Boom · Dec 17, 2025

Creative Boom’s December 2025 ‘Booms & Shakes’ roundup highlights major agency appointments, leadership changes, and new creative ventures shaping the industry. Key stories include KFC UK hiring Here Be Dragons, Premier Inn appointing Born Social, and leadership moves at Koto, OLIVER UK, and Grey London. The issue also spotlights new tools like Typeflow by Algo and Cavalry, and community-driven initiatives such as Practice’s Shared Practice space.

It's Nice That · Dec 15, 2025

It’s Nice That’s annual ‘Review of the Year 2025: Top 25 Graphic Design’ highlights the most-read and influential design stories of the year. The roundup spans topics from the resurgence of Gothic aesthetics and humor in design culture to the global reach of K-pop visuals and food-related branding projects. It reflects a year of curiosity, experimentation, and cultural crossover in graphic design.

Creative Boom · Dec 4, 2025

Koto has created a new brand identity and website for MassiveMusic, uniting its various business units under the concept 'New Dimensions in Sound'. The rebrand emphasizes the physicality of sound through generative visuals, restrained color, and dynamic typography. Developed with Good City, the digital experience translates motion and sound into responsive, browser-native interactions that reflect MassiveMusic’s evolving role in audio branding.

The Brand Identity · Nov 27, 2025 · Interview

The Brand Identity interviews SoJeong ‘Hailey’ Kim, a designer at Koto New York, about her journey from Seoul to the U.S. and her growth in the design industry. She discusses her path into design, her experience working on the Tripadvisor brand refresh, and the collaborative, optimistic culture at Koto. The conversation highlights her resilience, curiosity, and belief in design as a strategic and expressive discipline.

Creative Boom · Nov 25, 2025

Design recruitment agency Craft has unveiled a new brand identity centered on the concept of 'cultivation', symbolized through a floral visual system. The rebrand, led by a global creative team including Sundry, Good City, and photographer Paula Codoner, reflects Craft’s mission to nurture creative talent and leadership. The refreshed identity replaces a decade-old Elmwood design with a more mature, textured, and globally resonant look.

Creative Boom · Nov 24, 2025

Creative Boom’s November 2025 'Booms & Shakes' roundup highlights major agency appointments, client wins, and new ventures across the global creative industry. From GOOD Agency’s partnership with The Children’s Society to Koto’s new chairperson and Elmwood’s leadership expansion, the article captures a sector in motion. It also spotlights new studios, relocations, and independent launches that signal optimism and reinvention despite economic uncertainty.

Creative Boom · Nov 13, 2025

Creative Boom’s article explores how global design studio Koto is navigating private equity investment from WestBridge while preserving its creative culture. The studio has appointed Charles Fallon as its first chairperson to strengthen governance and protect its people-first ethos. CEO James Greenfield and Fallon discuss how formal structure and cultural preservation can coexist during global expansion.

The Brand Identity · Nov 7, 2025 · Interview

The Brand Identity interviews Koto’s Senior Strategy Director Carolyn Rush about the importance of strong ideas in brand building. She discusses how strategy and design work hand-in-hand at Koto’s LA studio, emphasizing curiosity, collaboration, and conviction as the foundations of effective branding. The conversation highlights examples from brands like Bolt, Airtasker, and Airbnb to illustrate how strategic insights drive creative outcomes.

Creative Boom · Oct 27, 2025

Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.