De-extinction Design Cases
1 case across 1 studio
News & interviews
- Mascot Magic: 8 brand identities that are making the most of their adorable representatives
The Brand Identity · May 23, 2024
The article by Poppy Thaxter spotlights eight contemporary brand identities that use mascots to express personality and charm. It highlights a growing trend of nostalgic, character-driven branding inspired by rubber hose illustration styles. Featured studios include PLUSMINUS Studio, Dark Igloo, Cold Cuts, How&How, Koto, Nice Guy, Chris Thorpe Design, and Land of Plenty.
PLUSMINUS StudioDark IglooCold CutsNice PiesPLANTbranding - New Logo & Branding forDe-Extinction by Koto
BP&O · Apr 11, 2024
BP&O features Koto’s new brand identity for sustainable packaging manufacturer De-Extinction. The project uses playful dinosaur illustrations, bold protest-inspired typography, and a vibrant green and pink palette to inject personality into an otherwise dull sector. The identity aims to make sustainability engaging and action-oriented while reflecting the brand’s mission to challenge disposable packaging norms.