Lucky Dip
Lucky Dip is a London-based branding agency founded by Hatty and Katie, combining strategic thinking with joyful creativity to build bold, usable brands. Specializing in brand identity, digital design, and motion, the studio partners with ambitious clients to craft distinctive, real-world solutions. Drawing on experience from leading agencies such as DesignStudio, Koto, and DixonBaxi, Lucky Dip brings clarity and energy to every project. Their work and founders have been recognized by D&AD, Transform Awards, and Design Week, reflecting a commitment to creativity that’s both strategic and delightfully unexpected.
https://luckydip.studio
3 Cases
Cases
- Narai Hospitality Group
- Rebrand And Website Design For Narai Hospitality Group
- Digital-first, Elegant, Heritage, Modern, Origami, Variable
- Nice* Wine
- Brand Refresh And Packaging For Nice* Wine
- Attitudinal, Bold, Playful, Premium, Refresh, Vibrant
News & interviews
- “You may need to step down in order to segue”
It's Nice That · Mar 30, 2026
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.
- “Be loud online, build connections, and look for side doors...” – How to get seen by brands
It's Nice That · Mar 9, 2026
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to emerging designers on how to attract collaborations with major brands. She emphasizes the importance of online visibility, passion projects, networking, and finding indirect routes into big-name opportunities. The piece encourages creatives to focus on growth and consistency rather than comparison.
- “You’re well within your right to gatekeep your online voice”
It's Nice That · Feb 23, 2026
In this edition of Creative Career Conundrums, Katie Cadwell advises a designer on how to set boundaries when asked to act as the public face of their studio online. She emphasizes the importance of protecting one’s personal brand, offering strategies to engage professionally without compromising authenticity. The piece underscores the value of personal branding and self-advocacy in creative careers.
- “The content is king”
It's Nice That · Feb 9, 2026
Katie Cadwell, co-founder of Lucky Dip, offers practical advice on portfolio formats in the latest Creative Career Conundrums column from If You Could Jobs. She emphasizes that strong content matters more than flashy presentation, encouraging designers to choose formats that best showcase their work while keeping usability and clarity in mind.
Lucky Dipadvice - “You’re not in exile, you’re on the forefront of a change”
It's Nice That · Jan 12, 2026
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, addresses how regional creatives can encourage clients to look beyond local references and embrace broader creative influences. Cadwell, co-founder of Lucky Dip, offers practical advice on educating clients, using data, and celebrating regional design successes to foster ambition and innovation outside London.
- “We’re stronger and better together”
It's Nice That · Dec 1, 2025
The article, part of the 'Creative Career Conundrums' series from If You Could Jobs, features reflections from Katie Cadwell, co-founder of Lucky Dip, as she looks back on 2025 and shares her hopes for 2026. Cadwell emphasizes the importance of community, analogue creativity, and resisting overreliance on AI tools in creative work. The piece closes the year with a call for collaboration and hands-on creative exploration.
- “Ego is the number one attribute that hinders brilliant work”
It's Nice That · Nov 25, 2025
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, responds to a Brazilian art director questioning their creative worth. Cadwell discusses ego, humility, and the importance of continual growth in a creative career, offering practical advice for building confidence and embracing progress. The piece is part of If You Could Jobs’ ongoing advice series for creative professionals.
- “Be super upfront about what you want
It's Nice That · Nov 10, 2025
In this edition of Creative Career Conundrums, Katie Cadwell of Lucky Dip offers advice to a senior designer who wishes to stay hands-on rather than move into management. Cadwell encourages embracing one’s passion for craft, rejecting internalized ageism, and seeking workplaces that value experience and creative longevity. The piece promotes confidence in pursuing non-managerial creative roles at any age.
- "First Step to Rebuilding Career: Regain Confidence"
It's Nice That · Aug 4, 2025
This edition of the 'Creative Career Conundrums' column by Katie Cadwell offers advice to a 40-year-old creative professional seeking to re-enter the industry after a career break. Cadwell emphasizes rebuilding confidence, reframing experience, and reconnecting with the creative community through networking and workshops. The article highlights supportive initiatives like Good Shout and figures like Jane Evans advocating for mid-life creatives.
- "Industry Issues Often Caused by 'Accidental Managers'"
It's Nice That · Jul 14, 2025
This edition of the 'Creative Career Conundrums' column from If You Could Jobs, written by Katie Cadwell, explores the challenges faced by creatives who are promoted into management roles they never wanted. Cadwell argues that many industry issues stem from untrained or unwilling managers and offers advice on alternative career paths and leadership development resources. The piece highlights the importance of recognising different progression routes for creatives beyond traditional management tracks.
- "Generalists Ideal for Launching Creative Studios"
It's Nice That · Jun 30, 2025
In this edition of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises a young creative on whether to start their own studio or gain more experience first. She argues that generalists make strong studio founders due to their broad skills and exposure to business operations. The article encourages taking initiative, learning from others’ experiences, and trusting one’s readiness to begin a creative venture.
- "Top Risk for Freelancers: Lack of Self-Protection"
It's Nice That · Jun 23, 2025
This article from It’s Nice That’s Creative Career Conundrums column, written by Katie Cadwell, offers practical advice for new freelancers on how to protect themselves from scams and professional risks. Cadwell emphasizes the importance of contracts, business accounts, insurance, and community support for creative freelancers. The piece also highlights resources like With Jack, Creative Boom’s The Studio, and Freelancing Support by Matthew Knight.
Lucky Dipadvice - "Lucky Dip Modernizes Narai Hospitality's Historic Logo for Digital Future"
The Brand Identity · Jun 13, 2025
Lucky Dip rebranded Narai Hospitality Group by reviving a historic ‘NH’ icon from the company’s archives and adapting it for digital use. The new identity features a custom typeface, geometric illustrations, and a triangular system symbolising the group’s three business areas. The project balances heritage with modernity to strengthen the group’s unified brand presence.
- "Expert Advises: Remove Corporate Work from Portfolio for Creative Jobs"
It's Nice That · Jun 2, 2025
This week’s Creative Career Conundrums column, written by Katie Cadwell of Lucky Dip, offers advice to designers stuck in uninspiring corporate roles. Cadwell encourages creatives to curate their portfolios toward the work they want, remove overly corporate projects, and build networks through industry events like D&AD and Birmingham Design Fest. The piece emphasizes proactive networking and portfolio curation as key steps to landing more fulfilling creative roles.
- "Crafting an Impactful Portfolio: What Truly Matters"
It's Nice That · May 13, 2025
In this installment of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises emerging designers on how to present their portfolios effectively without paying for premium website hosting. She emphasizes that the quality and clarity of the work matter more than the platform, recommending tools like Figma or Google Slides and encouraging participation in portfolio reviews.
- "Curating Design Sources to Avoid Burnout and Boost Creativity"
It's Nice That · May 8, 2025
Katie Cadwell, co-founder of Lucky Dip, shares advice on managing creative inspiration overload in the weekly 'Creative Career Conundrums' column from If You Could Jobs. She encourages designers to curate their reference sources intentionally, limit exposure to constant design content, and set boundaries for consuming creative media. The piece explores how mindful curation can preserve originality and reduce burnout in the creative process.
- Navigating the Realities of a Creative Career
It's Nice That · Apr 22, 2025
In this installment of If You Could Jobs’ Creative Career Conundrums, Katie Cadwell, co-founder of branding studio Lucky Dip, offers advice to a designer struggling with self-doubt and creative pressure. She reassures readers that creative careers are rarely effortless and encourages finding joy through personal projects and patience in skill development.
- "Finding Studios That Truly Value Diverse Talent"
It's Nice That · Apr 7, 2025
Katie Cadwell, co-founder of Lucky Dip, responds to a reader’s question about whether design studios truly hire people without traditional design degrees. She acknowledges industry biases toward prestigious schools but highlights initiatives like JKR Sparks, Koto’s Seasoned, and D&AD Shift that support diverse entry routes. The piece encourages job seekers to find studios that genuinely value varied backgrounds and to improve portfolio presentation skills.
- "Repurposing Rejected Work Boosts Creative Growth, Advises Industry Expert"
It's Nice That · Mar 31, 2025
This installment of the 'Creative Career Conundrums' column by Katie Cadwell explores what designers can do with unused or rejected client work. Cadwell, co-founder of Lucky Dip, encourages creatives to repurpose or share such work responsibly, emphasizing that its rejection doesn’t diminish its value. The article offers practical advice on portfolio presentation and professional growth.
Lucky Dipadvice - Lucky Dip Revamps Relesys Identity to Empower Workforce
Creative Boom · Mar 26, 2025
Creative studio Lucky Dip has rebranded employee engagement platform Relesys with a bold, sports-inspired identity centered around a podium motif and a punchy red palette. The rebrand shifts focus from technology to people, using custom typography, hand-drawn illustrations, and a motivational tone to position Relesys as 'The Motivator' in its industry. The new system includes a website, digital toolkit, and flexible brand assets that empower the internal team to champion the brand.
Clients
Tech Stack
Technologies detected on Lucky Dip's website.