Lucky Dip

It's Nice That · Mar 30, 2026

This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.

It's Nice That · Mar 9, 2026

In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to emerging designers on how to attract collaborations with major brands. She emphasizes the importance of online visibility, passion projects, networking, and finding indirect routes into big-name opportunities. The piece encourages creatives to focus on growth and consistency rather than comparison.

It's Nice That · Feb 23, 2026

In this edition of Creative Career Conundrums, Katie Cadwell advises a designer on how to set boundaries when asked to act as the public face of their studio online. She emphasizes the importance of protecting one’s personal brand, offering strategies to engage professionally without compromising authenticity. The piece underscores the value of personal branding and self-advocacy in creative careers.

It's Nice That · Feb 9, 2026

Katie Cadwell, co-founder of Lucky Dip, offers practical advice on portfolio formats in the latest Creative Career Conundrums column from If You Could Jobs. She emphasizes that strong content matters more than flashy presentation, encouraging designers to choose formats that best showcase their work while keeping usability and clarity in mind.

It's Nice That · Jan 12, 2026

This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, addresses how regional creatives can encourage clients to look beyond local references and embrace broader creative influences. Cadwell, co-founder of Lucky Dip, offers practical advice on educating clients, using data, and celebrating regional design successes to foster ambition and innovation outside London.

It's Nice That · Dec 1, 2025

The article, part of the 'Creative Career Conundrums' series from If You Could Jobs, features reflections from Katie Cadwell, co-founder of Lucky Dip, as she looks back on 2025 and shares her hopes for 2026. Cadwell emphasizes the importance of community, analogue creativity, and resisting overreliance on AI tools in creative work. The piece closes the year with a call for collaboration and hands-on creative exploration.

It's Nice That · Nov 25, 2025

In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, responds to a Brazilian art director questioning their creative worth. Cadwell discusses ego, humility, and the importance of continual growth in a creative career, offering practical advice for building confidence and embracing progress. The piece is part of If You Could Jobs’ ongoing advice series for creative professionals.

It's Nice That · Nov 10, 2025

In this edition of Creative Career Conundrums, Katie Cadwell of Lucky Dip offers advice to a senior designer who wishes to stay hands-on rather than move into management. Cadwell encourages embracing one’s passion for craft, rejecting internalized ageism, and seeking workplaces that value experience and creative longevity. The piece promotes confidence in pursuing non-managerial creative roles at any age.

It's Nice That · Aug 4, 2025

This edition of the 'Creative Career Conundrums' column by Katie Cadwell offers advice to a 40-year-old creative professional seeking to re-enter the industry after a career break. Cadwell emphasizes rebuilding confidence, reframing experience, and reconnecting with the creative community through networking and workshops. The article highlights supportive initiatives like Good Shout and figures like Jane Evans advocating for mid-life creatives.

It's Nice That · Jul 14, 2025

This edition of the 'Creative Career Conundrums' column from If You Could Jobs, written by Katie Cadwell, explores the challenges faced by creatives who are promoted into management roles they never wanted. Cadwell argues that many industry issues stem from untrained or unwilling managers and offers advice on alternative career paths and leadership development resources. The piece highlights the importance of recognising different progression routes for creatives beyond traditional management tracks.

It's Nice That · Jun 30, 2025

In this edition of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises a young creative on whether to start their own studio or gain more experience first. She argues that generalists make strong studio founders due to their broad skills and exposure to business operations. The article encourages taking initiative, learning from others’ experiences, and trusting one’s readiness to begin a creative venture.

It's Nice That · Jun 23, 2025

This article from It’s Nice That’s Creative Career Conundrums column, written by Katie Cadwell, offers practical advice for new freelancers on how to protect themselves from scams and professional risks. Cadwell emphasizes the importance of contracts, business accounts, insurance, and community support for creative freelancers. The piece also highlights resources like With Jack, Creative Boom’s The Studio, and Freelancing Support by Matthew Knight.

The Brand Identity · Jun 13, 2025

Lucky Dip rebranded Narai Hospitality Group by reviving a historic ‘NH’ icon from the company’s archives and adapting it for digital use. The new identity features a custom typeface, geometric illustrations, and a triangular system symbolising the group’s three business areas. The project balances heritage with modernity to strengthen the group’s unified brand presence.

It's Nice That · Jun 2, 2025

This week’s Creative Career Conundrums column, written by Katie Cadwell of Lucky Dip, offers advice to designers stuck in uninspiring corporate roles. Cadwell encourages creatives to curate their portfolios toward the work they want, remove overly corporate projects, and build networks through industry events like D&AD and Birmingham Design Fest. The piece emphasizes proactive networking and portfolio curation as key steps to landing more fulfilling creative roles.

It's Nice That · May 13, 2025

In this installment of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises emerging designers on how to present their portfolios effectively without paying for premium website hosting. She emphasizes that the quality and clarity of the work matter more than the platform, recommending tools like Figma or Google Slides and encouraging participation in portfolio reviews.

It's Nice That · May 8, 2025

Katie Cadwell, co-founder of Lucky Dip, shares advice on managing creative inspiration overload in the weekly 'Creative Career Conundrums' column from If You Could Jobs. She encourages designers to curate their reference sources intentionally, limit exposure to constant design content, and set boundaries for consuming creative media. The piece explores how mindful curation can preserve originality and reduce burnout in the creative process.

It's Nice That · Apr 22, 2025

In this installment of If You Could Jobs’ Creative Career Conundrums, Katie Cadwell, co-founder of branding studio Lucky Dip, offers advice to a designer struggling with self-doubt and creative pressure. She reassures readers that creative careers are rarely effortless and encourages finding joy through personal projects and patience in skill development.