Apple Design Cases
Designers behind the work
Designers and creative leads credited on Apple projects in press coverage.
Designers and creative leads credited on Apple projects in press coverage.
Snapple released a limited-edition glass bottle celebrating the New York Knicks’ 2026 championship win. Only 100 bottles were produced, featuring Knicks-themed labels, and fans can find them through social media clues. The campaign ties into the city’s celebratory mood following the team’s first title since 1973.
Creative Boom’s article by Tom May explores Apple’s newly expanded Sports app, which introduces refined data visualization features ahead of the 2026 FIFA World Cup. The piece highlights Apple’s design philosophy of clarity, speed, and restraint, positioning the app as a model for effective information design. It argues that the app’s approach to hierarchy, color, and simplicity offers lessons for designers across industries.
Katie Cadwell, co-founder of Lucky Dip, offers advice on how creatives can build a strong portfolio when their best work is under NDA. She suggests using password-protected sections, listing client names, and including personal passion projects to demonstrate skills. The article is part of the 'Creative Career Conundrums' series from If You Could Jobs, offering guidance for professionals navigating creative career challenges.
The article profiles Swedish illustrator and animation director Linn Fritz, known for her playful and positive visual style. It explores her collaborations with major brands like Nike and Fjällräven, her co-founding of the Panimation community, and her evolving practice that now includes analogue media. The piece highlights her philosophy of joy and creativity as a counterbalance to productivity-driven culture.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
Blurr Bureau collaborated with New York–based collective Yes! Apples on a rebrand that transforms the humble apple into a premium, design-led product. The new packaging expands the idea of the small PLU sticker into a full visual system of flavor badges and variety callouts, giving produce the same attention as high-end snack brands.
Creative Boom’s 2026 community poll highlights 15 illustrators shaping the global illustration scene, emphasizing originality and human touch in an AI-saturated era. The list spans established names like Noma Bar and Malika Favre to emerging talents such as Anna Micheloni and Genie Espinosa. The article celebrates craftsmanship, individuality, and the enduring commercial relevance of distinctive illustration.
Creative Boom’s feature on Animade marks the London animation studio’s 16th anniversary, exploring how its founders Ed Barrett, Tom Judd, and Jen Judd have sustained and evolved the company through industry challenges. The article highlights Animade’s refreshed branding, its focus on character-driven motion, and its enduring relationships with major tech clients like Apple, Meta, Google, and LEGO. It also shares insights on resilience, collaboration, and adapting to new animation technologies and formats.
