Simon Dixon
Founder · Co-founder
Studios:DixonBaxi
Quotes
“It’s our creative research space: a place where we push ourselves to keep finding new pathways, new ways of working, and things that still get our heart racing.”
“Usually, everything people see is polished and finished. Smoothed out. It makes it hard to see that creativity is messy, uncertain, and full of wrong turns.”
“You might not open it, but you cannot ignore it.”
“You want to have an emotional connection with people, and you want that relationship to be truthful and honest.”
“We're in a state of mind where creativity is a superpower for everything.”
“What we wanted was for people to be able to see it, whatever the distance.”
“You don't need a brief from anyone, and you don't need permission from anyone to do anything.”
“We have this idea that we're a 24-year overnight success.”
“Belief costs. It's a hard thing to make choices where you turn work down and you don't do certain things.”
“When the tools are all the same, thinking differently is a superpower.”