How & How

Cases

• Aiq
• Brand Identity And Website Design For Aiq
• Attraction, Collaboration, Data, Illustration, Platform, Process

• Amphico
• Brand Identity And Website Design For Amphico
• Concept, Fluidity, Innovation, Nature, Science

• Aruba Conservation Foundation
• Rebrand And Website For Aruba Conservation Foundation
• Collaboration, Conservation, Foundation, Rebrand, Website

• Bera
• Brand Identity And Design System For A Predictive Intelligence Platform
• Algorithm, Chaos, Circle, Icon, Platform, Theory

• Big Cartel
• Brand Strategy And Website Redesign For Big Cartel
• Concept, Marketing, Voice, Website

News & interviews

• New Logo & Branding for Big Cartel by How & How

  BP&O · Jul 10, 2025

  BP&O’s Emily Gosling reviews How & How’s rebrand for ecommerce platform Big Cartel. The new identity replaces the old chevron logo with a hand-drawn glyph and introduces expressive typography using ES Replan Variform and Marist. The visual system balances maker energy with structure, supported by Eilidh Reid’s illustrations and a flexible color palette.

  How & HowBig Cartelbranding
• The Edit: five new projects including Goodparts by ABD

  The Brand Identity · Dec 10, 2020

  The Brand Identity’s 'The Edit' roundup highlights five new branding projects from studios around the world. Featured work includes ABD’s identity for Goodparts, How & How’s rebrand for Kick Game, Univers’ packaging for NOLA Organic, Saúl Osuna’s redesign for mora, and DNCO’s identity for The Davidson Prize. Each project showcases distinct approaches to contemporary branding across industries from personal care to architecture.

  ABD (Associates By Design)How & HowUniversGoodpartsKick Gamebranding

Clients