How & How

Creative Boom · Jun 18, 2026

How&How has rebranded the SS Great Britain into the Bristol Dockyards, transforming the historic ship into a broader cultural destination. The new identity uses a bold pink inspired by Bristol’s Totterdown terraces, a collage-based visual system, and a confident tone of voice to reflect the city’s radical spirit. The rebrand aims to attract new audiences and reposition the Dockyards as a vibrant, modern experience.

It's Nice That · Jun 8, 2026

It’s Nice That announced the 2026 Cannes edition of its Nicer Tuesdays event, hosted in partnership with Canva at the Creative Cabana during Cannes Lions. The lineup includes illustrator Sebastian Curi, branding leader Cat How of How&How, filmmaker Janvier Wete of Minute Shorts, and Canva’s executive creative director Cat van der Werff. Each speaker will share insights into their creative processes, spanning analogue illustration, identity design, short-form film, and in-house brand campaigns.

· Jun 8, 2026

UnderConsideration’s Brand New features How&How’s new logo and identity for Ideogram, an AI-focused software company. The article highlights the rebrand, showing before-and-after comparisons and noting the use of a serif typeface and icon-based design. It is a brief review entry within the site’s 'Reviewed' category.

Creative Boom · Feb 26, 2026

Creative Boom’s article by Tom May explores How&How’s branding for Snooz, a new ice cream brand designed for nighttime consumption. The studio created a dark, sleep-inspired identity that rejects typical bright, daytime ice cream aesthetics, using soft letterforms, moon motifs, and flash-on photography to convey a nocturnal mood.

Creative Boom · Jan 14, 2026

How&How has rebranded US healthcare app Trellis with a new identity built around the concept of a 'living blueprint' for generational health. The flexible system uses a grid structure, fingerprint motifs, and natural photography to balance data precision with human warmth. The rebrand reflects a cultural shift toward personal agency and continuity in healthcare experiences.

It's Nice That · Jan 12, 2026

The article, written by Ellis Tree for It’s Nice That’s Forward Thinking series, explores five emerging graphic design trends for 2026. It highlights a growing return to analogue and imperfect aesthetics, such as photocopied textures, scanning, and collage, as designers push back against hyper-digital polish. Examples include Charlotte Rohde’s Oficía Mono campaign, How&How’s branding for Big Cartel, and Louis Garella’s logo for Sonata Electronica.

Creative Boom · Dec 1, 2025

Cat How of How&How argues that the perceived divide between branding and creative agencies is artificial. Using Uncommon’s JD Sports global rebrand as an example, she explains that brand and campaign work are inseparable expressions of the same strategic thinking. The article calls for the industry to move beyond outdated labels and focus on holistic creative problem-solving.

Creative Boom · Nov 20, 2025

Creative Boom reports on How&How’s rebrand of Everbloom, a materials innovator turning organic waste into luxury fibres. The new identity rejects typical sustainability cues in favour of a refined, high-fashion aesthetic that positions Everbloom as a premium, future-facing brand. The project uses elegant typography, tactile digital textures, and restrained storytelling to communicate confidence and desirability.

Creative Boom · Nov 10, 2025

Written by Cat How of How&How, this Creative Boom insight piece analyses Cracker Barrel’s controversial rebrand and the resulting $100 million loss in market value. It argues that the episode serves as a rare real-time demonstration of how brand equity, emotion, and cultural resonance directly affect financial performance. The article frames the event as a cautionary tale about the risks of disregarding cultural identity in brand evolution.

Creative Boom · Oct 27, 2025

Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.

Creative Boom · Oct 20, 2025

Written by Cat How of How&How, this opinion piece argues that so-called 'anti-branding' is not a rejection of branding but a strategic evolution of it. Using examples like Jolene’s child-drawn logo, Charli XCX’s Brat album, and Patagonia’s 'Don’t Buy This Jacket' campaign, How contends that these are calculated branding moves disguised as rebellion. The article dismantles the myth of authenticity in design, asserting that all visual identities are deliberate brand strategies.

Creative Boom · Oct 13, 2025

The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.

Creative Boom · Jul 16, 2025

Creative Boom features How&How’s new brand identity for Jupi, an AI-powered decision-making platform founded by Nick Hernandez. The identity blends surrealism and simplicity, using metaphor-rich illustrations and motion to convey clarity and intelligence. The project avoids typical tech clichés, opting for a human-centered, poetic approach to AI branding.

BP&O · Jul 10, 2025

BP&O’s Emily Gosling reviews How & How’s rebrand for ecommerce platform Big Cartel. The new identity replaces the old chevron logo with a hand-drawn glyph and introduces expressive typography using ES Replan Variform and Marist. The visual system balances maker energy with structure, supported by Eilidh Reid’s illustrations and a flexible color palette.

It's Nice That · Jun 10, 2025

How&How has rebranded Big Cartel with a bold, tactile identity that celebrates the platform’s indie roots and creative community. The new design, led by creative director Chris Clayton, uses hand-rendered textures, expressive typography, and a variable logomark to embody the brand’s 'Goodbye Caution' ethos. Collaborating with type foundries Extraset and Dinamo, the studio crafted a distinctive, personality-driven system that repositions Big Cartel as a launchpad for modern entrepreneurs.

The Brand Identity · Jun 4, 2025

The Brand Identity’s biweekly roundup ‘The Edit’ spotlights five new design projects from studios including How&How, Opal, Shore Creative, and BAS ID. Featured work ranges from Big Cartel’s bold rebrand to a refined book design for Arhaus, a French restaurant identity by Shore Creative, a vivid art publication by Victor Verhelst, and a geometric identity for Stockholm’s Marievik district. The article highlights diverse aesthetics from maximalist to minimalist, showcasing global design talent.

BP&O · May 22, 2025

BP&O’s feature by Emily Gosling explores How&How’s rebrand for London street food pioneer Yum Bun. The new identity, built around the concept 'Bounce and Rise', introduces a playful logo inspired by Japanese Hanko stamps, a cheerful mascot, and a warm, sunrise-hued palette. The project balances fun and maturity, using motion and typography to express Yum Bun’s optimistic, high-quality street food ethos.

It's Nice That · May 19, 2025

In this edition of Creative Career Conundrums, Alex Bec, cofounder of It’s Nice That, offers advice to an international design graduate struggling to find sponsorship in the UK. He suggests targeting larger studios with established sponsorship systems and considering freelance work as a way to build relationships that could lead to full-time opportunities. The article also highlights the current challenges in the UK creative job market and points readers to resources and job listings on If You Could Jobs and Creative Lives in Progress.