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ABC Marist — 4 cases
Used by How & How, Dinamo, Mucho, Porto Rocha
Set for Big Cartel, Dinamo, James Braund, Wix Playground
Cases set in ABC Marist, as credited by the studios in their own writeups.
Used by How & How, Dinamo, Mucho, Porto Rocha
Set for Big Cartel, Dinamo, James Braund, Wix Playground
Cases set in ABC Marist, as credited by the studios in their own writeups.
How&How has rebranded Big Cartel with a bold, tactile identity that celebrates the platform’s indie roots and creative community. The new design, led by creative director Chris Clayton, uses hand-rendered textures, expressive typography, and a variable logomark to embody the brand’s 'Goodbye Caution' ethos. Collaborating with type foundries Extraset and Dinamo, the studio crafted a distinctive, personality-driven system that repositions Big Cartel as a launchpad for modern entrepreneurs.