Brand Identity for QuiteLike Meal Kits
Meal-kit branding centres the pleasure of cooking
Universal Favourite created QuiteLike’s meal-kit identity around the enjoyment of cooking, working with Untangld on strategy. An ABC Marist wordmark combines with cherry red and pink, hand-drawn scenes and photography of lived-in cooking situations. The illustrations focus on people and moments rather than ingredients alone. A modular design system and motion built around rhythm and reveal carry the preparation process into digital applications. The work presents cooking as an experience to participate in rather than only a task to finish.
Set in ABC Marist
Insights
- Illustrations emphasise people and cooking moments rather than isolated produce.
- Photography includes natural light, lived-in styling and sauce-marked plates.
- Modular layouts and rhythm-based motion extend the cooking-process idea into digital applications.
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