Universal Favourite is a San Francisco-based design studio crafting refreshing brands for an ever-changing world. Led by Creative Director Ali Ozden and Head of Creative Partnerships James Cooper, the studio blends empathy and analysis to create design built on understanding. Their multidisciplinary work spans brand identity, digital design, packaging, and copywriting. Collaborations include global names such as Sonos, YouTube, eBay, and The Dinner Ladies. Recognized internationally, Universal Favourite has earned accolades from D&AD, ADC, AGDA, the Best Awards, and the Brand Impact Awards for excellence in brand identity, illustration, and writing for design.
Works with Maison Neue (2), Graphik, Ayer, Value Serif, Basis Grotesque, Colour Milled, Studio Pro, Founders Grotesk X-Condensed
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