- Booms & Shakes: December's big wins, bold hires and a glimpse of what's next
Creative Boom · Dec 17, 2025
Creative Boom’s December 2025 ‘Booms & Shakes’ roundup highlights major agency appointments, leadership changes, and new creative ventures shaping the industry. Key stories include KFC UK hiring Here Be Dragons, Premier Inn appointing Born Social, and leadership moves at Koto, OLIVER UK, and Grey London. The issue also spotlights new tools like Typeflow by Algo and Cavalry, and community-driven initiatives such as Practice’s Shared Practice space.
- Branding for Butter Baby by Universal Favourite
BP&O · Nov 20, 2025
BP&O’s Emily Gosling reviews Universal Favourite’s branding for Butter Baby, a Jakarta-based dessert store built around a whimsical butter-alien mascot. The studio developed a full verbal and visual identity, including character design, packaging, motion, and interiors, using a bright yellow palette and playful typography. The article praises the project’s originality and conviction in creating a character-driven brand world.
- Universal Favourite builds a cute, cosmic brand world for Butter Baby
The Brand Identity · Nov 10, 2025
Universal Favourite created a whimsical, intergalactic brand identity for Jakarta dessert brand Butter Baby, transforming a butter-based alien character into a full narrative universe. The project spans 3D character design, packaging, store design, and a custom language system, all rooted in playful storytelling. Collaborations with Double Up Studio and Crosby Studios helped bring the cosmic Butterlandia world to life across digital and physical touchpoints.
- Universal Favourite designs an out-of-this-world dessert brand for Butter Baby
Creative Boom · Nov 5, 2025
Sydney-based studio Universal Favourite created a playful, story-driven brand identity for Jakarta dessert brand Butter Baby. The project builds a full fictional universe called Butterlandia, complete with characters, language, and immersive packaging and interiors. Collaborating with Crosby Studios, the team extended the concept into a physical retail space that merges fantasy and food culture.
- Ali Ozden Discusses Building Brands with Human-Centered Design
The Brand Identity · Jun 20, 2025 · Interview
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.
- Universal Favourite Transforms Saintly's Cleaning Brand into Divine Experience
The Brand Identity · Apr 17, 2025
Universal Favourite developed a Renaissance-inspired rebrand for Australian bathroom brand Saintly, formerly known as Fohm. The identity combines humour and luxury, featuring fresco-inspired illustrations, a sculptural logomark, and a refined typographic system using Romie and GT Pressura Mono. The project repositions Saintly’s cleansing foam dispenser as a divine yet playful bathroom essential.
- Universal Favourite Rebrands Wet Wipes with Renaissance Flair
It's Nice That · Apr 7, 2025
Universal Favourite has completely rebranded the butt hygiene brand Saintly, formerly known as FOHM, with a Renaissance-inspired identity. The Sydney studio introduced a new name, tone of voice, and visual system featuring ornate typography and warm tones. Collaborating with Doris Dev, they also designed the Divine Dispenser product, aligning the brand’s playful and refined aesthetic.
- New Branding for The Dinner Ladies by Universal Favourite
BP&O · Sep 24, 2024
BP&O features Universal Favourite’s rebrand for Australian frozen meal delivery service The Dinner Ladies. The project refreshes the 17-year-old brand with a new heart motif, expressive illustrations by Jake Foreman, and a confident tone of voice developed with copywriter Cat Wall. The identity combines a warm, textural aesthetic with bold typography and a refined color palette to stand out in a crowded market.
- WHEN strips the fear around fertility with a warm, approachable identity by Universal Favourite
The Brand Identity · Aug 12, 2024
Universal Favourite created a warm and approachable brand identity for WHEN, Australia’s first at-home egg count testing service. The design balances medical credibility with emotional warmth through a confident wordmark, organic iconography, and a soft color palette. The project includes packaging, an instruction booklet, and photography that together redefine the fertility category with empathy and clarity.
- The Edit: five projects including Lava’s vibrantly ‘smeared’ identity for Dutch festival Smeerboel
The Brand Identity · Apr 10, 2024
The Brand Identity’s April 2024 edition of 'The Edit' spotlights five global design projects, including Lava’s dynamic identity for Dutch festival Smeerboel, Studio VEH’s gemstone-inspired rebrand for Lena Schleweis, and Universal Favourite’s fintech rebrand for x15ventures. It also features LG2’s vibrant festival identity for Les Francos de Montréal and Riptype Foundry’s new typeface, Office Regular. The roundup highlights trends in interactive tools, geometric typography, and expressive colour systems.
- New Logo & Branding for Wholesome by Universal Favourite
BP&O · Dec 7, 2023
BP&O features Universal Favourite’s branding for Australian online grocery brand Wholesome, which unites ethical and sustainable product categories under the concept of 'eco-health'. The identity uses a custom typeface called Gooper, a playful logo, hand-drawn iconography, and a bright pastel palette to convey optimism and approachability. The project includes a full visual and verbal identity, photography, and website design that balance character with clarity.
- Monkey Baa Theatre Co. by Universal Favourite
BP&O · Oct 10, 2023
BP&O features Universal Favourite’s rebrand for Sydney-based Monkey Baa Theatre Co., a children’s theatre company. The new identity uses the slab-serif Sebenta and geometric Gellix typefaces, playful character illustrations, and a warm tone of voice developed with copywriter Cat Wall. The project aims to capture the imagination and emotional range of young audiences while refreshing the theatre’s visual and verbal presence.
- Branding for LBDO by Universal Favourite
BP&O · Dec 6, 2022
BP&O features Universal Favourite’s branding for sexual wellness brand LBDO, highlighting its soft, inclusive visual identity built around the concept of ‘getting in sync’. The Sydney studio developed a calming palette, elegant typography, and fluid motion graphics to reflect intimacy and self-care. The result positions LBDO as a confident, design-led brand in the evolving sexual wellness space.
- Universal Favourite push minimalism to the side with their 90s-inspired identity for Youthforia
The Brand Identity · May 19, 2021
Sydney-based studio Universal Favourite created a vibrant, 90s-inspired identity for US beauty brand Youthforia. The design rejects minimalism in favour of playful maximalism, featuring energetic typography, clashing colours, and collectible packaging. The identity uses F37 Judge and GT America typefaces to balance expressive and functional elements.
- Universal Favourite enlists illustrator Mark Long to help combat men's mental health stigmas
The Brand Identity · Oct 12, 2020
Universal Favourite created a new brand identity for online men’s health clinic Mosh, aiming to reduce stigmas around men’s mental health. The Sydney-based studio combined editorial-inspired typography with Mark Long’s approachable illustrations to balance authority and warmth. The result is a personable, trustworthy identity that stands out in the healthcare market.
- The Edit: five new projects including Good Pair Days by Universal Favourite
The Brand Identity · Dec 4, 2019
The Brand Identity’s 'The Edit' highlights five new design projects from around the world, including Universal Favourite’s rebrand and website for Good Pair Days, Fellow Studio’s rebrand for the Tej Kohli Foundation, Rachael Gibilterra’s redesign for French Market, Saúl Osuna’s identity for Plastique Famille, and Landor Australia’s flexible identity for Event Cinemas.
https://universalfavourite.com.au/
San Francisco, United States
27 Cases
