Universal Favourite

Creative Boom · Nov 5, 2025

Sydney-based studio Universal Favourite created a playful, story-driven brand identity for Jakarta dessert brand Butter Baby. The project builds a full fictional universe called Butterlandia, complete with characters, language, and immersive packaging and interiors. Collaborating with Crosby Studios, the team extended the concept into a physical retail space that merges fantasy and food culture.

· Jul 25, 2025

The article highlights Universal Favourite’s rebrand for Australian bone broth company Best of the Bone. The new identity embraces simplicity, aligning with the brand’s focus on natural ingredients and straightforward health benefits. The piece draws parallels to other minimalist packaging approaches like RXBAR.

The Brand Identity · Jun 20, 2025 · Interview

The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.

The Brand Identity · Apr 17, 2025

Universal Favourite developed a Renaissance-inspired rebrand for Australian bathroom brand Saintly, formerly known as Fohm. The identity combines humour and luxury, featuring fresco-inspired illustrations, a sculptural logomark, and a refined typographic system using Romie and GT Pressura Mono. The project repositions Saintly’s cleansing foam dispenser as a divine yet playful bathroom essential.

It's Nice That · Apr 7, 2025

Universal Favourite has completely rebranded the butt hygiene brand Saintly, formerly known as FOHM, with a Renaissance-inspired identity. The Sydney studio introduced a new name, tone of voice, and visual system featuring ornate typography and warm tones. Collaborating with Doris Dev, they also designed the Divine Dispenser product, aligning the brand’s playful and refined aesthetic.

BP&O · Sep 24, 2024

BP&O features Universal Favourite’s rebrand for Australian frozen meal delivery service The Dinner Ladies. The project refreshes the 17-year-old brand with a new heart motif, expressive illustrations by Jake Foreman, and a confident tone of voice developed with copywriter Cat Wall. The identity combines a warm, textural aesthetic with bold typography and a refined color palette to stand out in a crowded market.

The Brand Identity · Aug 12, 2024

Universal Favourite created a warm and approachable brand identity for WHEN, Australia’s first at-home egg count testing service. The design balances medical credibility with emotional warmth through a confident wordmark, organic iconography, and a soft color palette. The project includes packaging, an instruction booklet, and photography that together redefine the fertility category with empathy and clarity.

The Brand Identity · May 8, 2024

The article is part of The Brand Identity’s biweekly ‘The Edit’ series, highlighting five recent design projects. Featured works include Tangent’s flowing identity for The Turner Prize 2023, Want Studio’s Baroness Beatrice typeface, Universal Favourite’s rebrand for Wholesome, Human After All’s inclusive identity for Plume, and Curtis Rayment’s graphic system for RYSK Racing. Each project showcases distinct creative approaches across branding, type design, and visual storytelling.

The Brand Identity · Apr 10, 2024

The Brand Identity’s April 2024 edition of 'The Edit' spotlights five global design projects, including Lava’s dynamic identity for Dutch festival Smeerboel, Studio VEH’s gemstone-inspired rebrand for Lena Schleweis, and Universal Favourite’s fintech rebrand for x15ventures. It also features LG2’s vibrant festival identity for Les Francos de Montréal and Riptype Foundry’s new typeface, Office Regular. The roundup highlights trends in interactive tools, geometric typography, and expressive colour systems.

The Brand Identity · Mar 1, 2024

The article by The Brand Identity, written by Poppy Thaxter, curates eight branding and design projects that explore the evolving concept of health. It highlights how studios around the world approach physical, mental, and social well-being through thoughtful design across wellness, femtech, and mental health sectors.

BP&O · Dec 7, 2023

BP&O features Universal Favourite’s branding for Australian online grocery brand Wholesome, which unites ethical and sustainable product categories under the concept of 'eco-health'. The identity uses a custom typeface called Gooper, a playful logo, hand-drawn iconography, and a bright pastel palette to convey optimism and approachability. The project includes a full visual and verbal identity, photography, and website design that balance character with clarity.

BP&O · Oct 10, 2023

BP&O features Universal Favourite’s rebrand for Sydney-based Monkey Baa Theatre Co., a children’s theatre company. The new identity uses the slab-serif Sebenta and geometric Gellix typefaces, playful character illustrations, and a warm tone of voice developed with copywriter Cat Wall. The project aims to capture the imagination and emotional range of young audiences while refreshing the theatre’s visual and verbal presence.

BP&O · Dec 6, 2022

BP&O features Universal Favourite’s branding for sexual wellness brand LBDO, highlighting its soft, inclusive visual identity built around the concept of ‘getting in sync’. The Sydney studio developed a calming palette, elegant typography, and fluid motion graphics to reflect intimacy and self-care. The result positions LBDO as a confident, design-led brand in the evolving sexual wellness space.

The Brand Identity · May 19, 2021

Sydney-based studio Universal Favourite created a vibrant, 90s-inspired identity for US beauty brand Youthforia. The design rejects minimalism in favour of playful maximalism, featuring energetic typography, clashing colours, and collectible packaging. The identity uses F37 Judge and GT America typefaces to balance expressive and functional elements.

The Brand Identity · Oct 12, 2020

Universal Favourite created a new brand identity for online men’s health clinic Mosh, aiming to reduce stigmas around men’s mental health. The Sydney-based studio combined editorial-inspired typography with Mark Long’s approachable illustrations to balance authority and warmth. The result is a personable, trustworthy identity that stands out in the healthcare market.

The Brand Identity · Dec 4, 2019

The Brand Identity’s 'The Edit' highlights five new design projects from around the world, including Universal Favourite’s rebrand and website for Good Pair Days, Fellow Studio’s rebrand for the Tej Kohli Foundation, Rachael Gibilterra’s redesign for French Market, Saúl Osuna’s identity for Plastique Famille, and Landor Australia’s flexible identity for Event Cinemas.