The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.
The Brand Identity’s 'The Edit' highlights five new design projects from around the world, including Universal Favourite’s rebrand and website for Good Pair Days, Fellow Studio’s rebrand for the Tej Kohli Foundation, Rachael Gibilterra’s redesign for French Market, Saúl Osuna’s identity for Plastique Famille, and Landor Australia’s flexible identity for Event Cinemas.
