Creative Boom profiles Hybrid Design’s debut book, 'Hybrid: Curiosity in All Things', published by Victionary. The 650-page volume reflects on the San Francisco studio’s 25-year journey, exploring its collector’s mindset, culture-led design philosophy, and notable projects for brands like Nike and Sonos. Founder Dora Drimalas discusses how curiosity and craft underpin the studio’s approach across branding, packaging, and editorial work.
Creative Boom’s article explores Hybrid Design’s advocacy for printed brand books in a digital-first era. The studio highlights how physical brand books for clients like Sonos, YouTube, and Indeed serve as tactile artefacts that inspire, commemorate, and connect teams. The piece argues that print offers permanence and emotional resonance that digital tools cannot replicate.
Creative Boom interviews Laura Stein, Chief Creative Officer at Bruce Mau Design, about five books that have profoundly influenced her approach to design, branding, and sustainability. The article explores how these works—from 'Cradle to Cradle' to 'Can Marketing Save the Planet?'—inform her thinking on systemic change, environmental responsibility, and the power of design to shape culture. It also highlights her career and recent projects for major global clients.
The Brand Identity interviews Hype Type Studio’s Paul Hutchison and Ross Burwell about their bold new website, life in Los Angeles, and how they manage major clients like Nike and Patagonia as a small two-person team. The discussion covers their design philosophy, the studio’s evolution, and upcoming ventures including a type foundry and book launch.
