Dora Drimalas
Co-Founder, Executive Creative Director, Designer, Creative Director
In their own words
Every obsession, every collection, and every side quest we've ever taken has led to the release of this book.
Feeling compelled to make choices you wouldn't have made before is uncomfortable, but it's also thrilling.
Staying endlessly curious is not only beneficial to the designer – it translates to the end user and pushes design and creativity forward.
Drimalas emphasized the value of process, imperfection, and unexpected connections—drawing inspiration from punk flyers, toy collecting, typography, Halloween ephemera, and cultural storytelling alike.
Drimalas believes that while AI can function as a useful research or concepting tool, it cannot replicate emotional resonance, human instinct, or the kind of strange creative leaps that happen when unrelated ideas collide.
Articles & interviews6
- Hybrid Design Publishes Monograph on Curiosity and Creative Process
Hybrid Design, the San Francisco-based studio led by Dora Drimalas and Brian Flynn, has released a monograph titled 'Hybrid Design: Curiosity in All Things.' The book serves as a reflection on the studio’s creative philosophy, process, and inspirations, offering insight into their approach to visual communication. The article highlights the studio’s authenticity and passion as key drivers behind the publication.
- Hybrid distils 25 years of curiosity, craft and cultural obsession into debut book
Creative Boom profiles Hybrid Design’s debut book, 'Hybrid: Curiosity in All Things', published by Victionary. The 650-page volume reflects on the San Francisco studio’s 25-year journey, exploring its collector’s mindset, culture-led design philosophy, and notable projects for brands like Nike and Sonos. Founder Dora Drimalas discusses how curiosity and craft underpin the studio’s approach across branding, packaging, and editorial work.
- Debating the Need to Drop Gendered Job Titles