Co-Founder · Executive Creative Director · Designer · Creative Director
Every obsession, every collection, and every side quest we've ever taken has led to the release of this book.
Feeling compelled to make choices you wouldn't have made before is uncomfortable, but it's also thrilling.
Staying endlessly curious is not only beneficial to the designer – it translates to the end user and pushes design and creativity forward.
Drimalas emphasized the value of process, imperfection, and unexpected connections—drawing inspiration from punk flyers, toy collecting, typography, Halloween ephemera, and cultural storytelling alike.
Drimalas believes that while AI can function as a useful research or concepting tool, it cannot replicate emotional resonance, human instinct, or the kind of strange creative leaps that happen when unrelated ideas collide.
Hybrid Design, the San Francisco-based studio led by Dora Drimalas and Brian Flynn, has released a monograph titled 'Hybrid Design: Curiosity in All Things.' The book serves as a reflection on the studio’s creative philosophy, process, and inspirations, offering insight into their approach to visual communication. The article highlights the studio’s authenticity and passion as key drivers behind the publication.
Creative Boom profiles Hybrid Design’s debut book, 'Hybrid: Curiosity in All Things', published by Victionary. The 650-page volume reflects on the San Francisco studio’s 25-year journey, exploring its collector’s mindset, culture-led design philosophy, and notable projects for brands like Nike and Sonos. Founder Dora Drimalas discusses how curiosity and craft underpin the studio’s approach across branding, packaging, and editorial work.
Creative Boom’s Abbey Bamford explores whether the term 'female founder' still holds value in 2025. The article gathers perspectives from women leading design studios worldwide, revealing a divide between those who see the label as empowering visibility and those who view it as outdated or limiting. The discussion highlights broader issues of gendered language, representation, and equality in the creative industry.
PRINT Magazine’s Book Club featured designer Dora Drimalas discussing her new 640-page book, 'Curiosity in All Things.' The conversation, hosted by Debbie Millman and Steven Heller, explored curiosity, imperfection, and creative experimentation in an era dominated by AI and optimization. Drimalas reflected on Hybrid Design’s philosophy and the tactile, collectible qualities of the book as a celebration of print culture.
PRINT Magazine announces an upcoming Book Club event featuring Dora Drimalas, co-founder and Executive Creative Director of Hybrid Design, discussing her new book 'Hybrid: Curiosity in All Things.' The book explores how diverse interests and experiences inform creative work, showcasing two decades of Hybrid’s projects for major clients like Nike, Pinterest, and The North Face. The event will be hosted by Steven Heller and Debbie Millman.
PRINT Magazine’s Book Club announces an upcoming session featuring Dora Drimalas of Hybrid Design discussing her new book 'Hybrid: Curiosity in All Things.' The book explores how curiosity and diverse interests fuel creative practice, showcasing two decades of Hybrid’s work for major clients like Nike, Pinterest, and The North Face. Hosted by Debbie Millman and Steven Heller, the event continues PRINT’s series of design-focused author conversations.