Nike Design Cases
Designers behind the work
Designers and creative leads credited on Nike projects in press coverage.
Designers and creative leads credited on Nike projects in press coverage.
Creative Boom profiles Gina Guasch Studio (GGS), a queer-led design studio based in Barcelona known for its colourful, activist, and identity-driven work. Founded by Gina Guasch in 2019, the studio creates branding, flyers, and visual systems for clients across culture, music, and activism. The article highlights GGS’s bold aesthetic, inclusive ethos, and commitment to design that goes beyond trends.
Creative Boom profiles French director and set designer Alix Bortoli, known for her handcrafted, sculptural stop-motion films made from wood, fabric, paper, and clay. The article focuses on her recent campaign for organic perfume brand Ffern, exploring her tactile process and philosophy of staying true to handmade craft in a digital age. It also traces her career from art school to collaborations with major fashion houses and her representation by Soixante Quinze.
Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.
The article profiles photographer Ben Rayner’s zine 'Mud, Sweat & Tears', a 58-page publication capturing the 2025 Nike Cross Nationals. Published with Good Sport, the project blends film photography, writing, and colour-blocked design to celebrate the grit and camaraderie of teenage runners. It evokes the warmth and nostalgia of 1970s running magazines while showcasing Rayner’s signature documentary style.
Creative Boom’s 2026 community poll highlights 15 illustrators shaping the global illustration scene, emphasizing originality and human touch in an AI-saturated era. The list spans established names like Noma Bar and Malika Favre to emerging talents such as Anna Micheloni and Genie Espinosa. The article celebrates craftsmanship, individuality, and the enduring commercial relevance of distinctive illustration.
Creative Boom’s 2026 roundup by Tom May highlights 15 typefaces that designers continue to use and admire, from timeless classics like Helvetica and Futura to newer, accessibility-driven fonts like Inclusive Sans. The article reflects ongoing trends toward functional, inclusive, and personality-rich type design, showing how both heritage and innovation coexist in contemporary typography.
The article profiles Miami-born, New York-based illustrator Derek Abella, whose career took off after being laid off on Valentine's Day 2020. It explores how his Art Deco-inspired, emotionally resonant illustrations gained traction during the pandemic, leading to collaborations with major media outlets and brands. Abella reflects on resilience, creative growth, and his evolving artistic direction as he approaches a new decade in his career.
The Brand Identity interviews Marcus Wendt, founder of FIELD.IO, about the studio’s hybrid approach that merges design, technology, and AI into adaptive brand systems. Wendt discusses FIELD.IO’s evolution since 2009, its work for global clients like Nike and IBM, and its philosophy of learning through prototyping and iteration. The conversation explores how creative intelligence and responsive environments are reshaping brand communication.
