Joy Nazzari

Founder · Executive Chair

8 articles · Jun 2016Jan 2026

Studios:DNCO

Quotes

  • We had the same turnover throughout the pandemic, but we had no profit. And the reason is, we needed more people to be able to deliver the same amount of work... because we were working from home and productivity just tanked.
  • "Never doing shit work" became a founding principle.
  • Chill out and don't overreact. Delegate sooner. Let designers hear clients unfiltered.
  • The name we came up with is Zudo, a portmanteau of Zuidas and dorp.
  • 'A village for Zuidas' explains the intent our client is bringing for this otherwise rather dry and intense business area.
  • It's not for you, Joy. It's for other women.
  • It's important to be relevant and genuine.
  • The pelican motif is modern, but is rooted in the history.
  • Blue was a real gift to the concept.

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