Katy Cowan
Host · Other · Founder · Editor
Studios:Creative Boom
In their own words
Letting go of perfection can be the turning point.
Fieldwork Facility went looking for answers in the flood marks.
Robin Howie, creative director at Fieldwork Facility, took the studio on a field trip to Bath to photograph and sketch the marks beneath Halfpenny Bridge.
It's a conversation about letting go of perfection, embracing change, and finding a version of success that actually feels good to live with.
This isn't an AI hype conversation. It's a grounded, generous one with a whole heap of hope.
Both ads are exactly what good advertising should be: rooted in genuine humanity, shot through with humour, and quietly saying something real about the way we mark life's moments.
What people seem to be craving in the mid-2020s isn't perfection or polish; it's connection.
Turns out that quality design still matters. Good content, thoughtfully presented, still cuts through the noise.
Articles & interviews
- Subway Launches Giant Sandwich Sleeping Bag for Gen Z Festival Comfort
Subway has launched the 'Sleeping Bag-uette', a three-metre-long sleeping bag shaped like its Italian B.M.T. sandwich, aimed at Gen Z festivalgoers who prioritise comfort and rest. The campaign ties into research showing younger audiences prefer cosy, restful festival experiences. The novelty product will be available through a limited-time Instagram giveaway.
- Jimmy Turrell on Creativity, AI and Staying Original in Design
Creative Boom’s podcast episode features Jimmy Turrell in conversation with host Katy Cowan about creativity, originality, and staying human in an AI-driven world. Turrell reflects on his working-class upbringing, his analogue creative process, and how embracing uncertainty has shaped his career. The discussion explores themes of authenticity, collaboration, and resilience in the evolving design industry.
- D&AD’s most global year signals shift in creative excellence
The 2026 D&AD Awards marked the most global edition in the event’s history, with entries from 89 countries and notable wins from Singapore, India, and the UAE. The results highlight a shift in creative excellence toward emerging markets and reaffirm the value of craft and storytelling in an era dominated by technology. D&AD President Lisa Smith and CEO David Patton praised the diversity and innovation of this year’s winners.