DixonBaxi
DixonBaxi is a London-based branding and design agency founded by Simon Dixon and Aporva Baxi. The studio partners with global brands to craft bold identities, digital experiences, and motion systems that inspire cultural change. Known for its fearless approach to creativity, DixonBaxi has collaborated with clients including Netflix, Premier League, and Audible. Their work has earned recognition from D&AD, Creative Review, and Cannes Lions. Driven by the belief that brave brands change the world, DixonBaxi combines strategic insight with expressive design to help organizations define and share their purpose with clarity and impact.
London, United Kingdom
30 Cases
Cases
- 21shares
- Brand Identity For 21shares Crypto Investment Platform
- Chart, Crypto, Fintech, Illustration, Photography, Typography
- Ac Milan
- Brand Identity Redesign For Ac Milan
- Evolution, Experience, Heritage, Passion
- Audible
- Brand Refresh For Audible
- Discovery, Experience, Insight, Narrative
- British Land
- Brand Identity For The Grand Press Redevelopment
- Architecture, History, Texture, Typography
- British Land
- Brand Identity For British Land Science And Innovation
- Aesthetic, Community, Innovation, Nature, Technology
- British Land
- Brand Identity For Regent's Place Urban Destination
- Community, Innovation, Perspective, Sustainability, Symbol
News & interviews
- Top 20 graphic designers of 2026, as voted for by creatives
Creative Boom · Apr 13, 2026
Creative Boom reveals the top 20 graphic designers of 2026, as voted by thousands of creatives in its annual State of Creativity survey. The list highlights influential figures such as Paula Scher, Jessica Walsh, Simon Dixon, and Verónica Fuerte, showcasing a mix of established icons and emerging voices shaping the global design landscape. The article celebrates diversity in practice, from branding and typography to motion and illustration.
- 196. The Spark
Creative Boom · Apr 9, 2026 · Interview
Episode 196 of The Spark podcast by Creative Boom features Aporva Baxi of DixonBaxi discussing his creative habits, inspirations from music and film, and the importance of noticing everyday details. The conversation offers a personal glimpse into his process and influences, blending lighthearted anecdotes with thoughtful reflections on creativity.
DixonBaxiother - Aporva Baxi
Creative Boom · Apr 6, 2026 · Interview
Creative Boom’s podcast episode features Aporva Baxi, co-founder of DixonBaxi, in conversation with host Katy Cowan. They discuss how taste and originality define creative work in an era dominated by AI and accessible tools. The conversation explores the importance of maintaining individuality and optimism amid rapid technological change.
DixonBaxibranding - “You may need to step down in order to segue”
It's Nice That · Mar 30, 2026
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.
- How do you stay human when everything is changing this fast?
Creative Boom · Mar 30, 2026
Creative Boom announces the return of its podcast for Season 11, hosted by founder Katy Cowan and supported by Adobe. The season explores how creatives remain human amid rapid technological and cultural change, featuring guests such as Nicki Sprinz, Aporva Baxi, Liz Seabrook, and Jessie McGuire. Through personal stories and reflections, the series highlights resilience, authenticity, and the enduring value of human creativity.
- “You’re well within your right to gatekeep your online voice”
It's Nice That · Feb 23, 2026
In this edition of Creative Career Conundrums, Katie Cadwell advises a designer on how to set boundaries when asked to act as the public face of their studio online. She emphasizes the importance of protecting one’s personal brand, offering strategies to engage professionally without compromising authenticity. The piece underscores the value of personal branding and self-advocacy in creative careers.
- “A scrapbook of raw, layered process, inspiration and practice”: Dixon Baxi on their 500-page manifesto for making
It's Nice That · Jan 22, 2026
The article profiles DixonBaxi’s new 500-page book 'Remix', a self-published manifesto exploring the studio’s creative process. The publication acts as a visual scrapbook of sketches, notes, and unfinished work, emphasizing the messy and collaborative nature of creativity. Co-founder Simon Dixon describes it as both a retrospective and a statement on the agency’s evolving design philosophy.
DixonBaxieditorial - How to have confidence in uncertain times: inside DixonBaxi's 'serious play'
Creative Boom · Dec 19, 2025
Creative Boom’s feature explores how DixonBaxi maintains creative confidence through its philosophy of 'serious play'. Founders Simon Dixon and Aporva Baxi discuss emotional intelligence, openness, and reinvention as key to staying relevant in a fast-changing design landscape. The article offers a behind-the-scenes look at the studio’s culture, processes, and optimism about creativity’s role in the world.
- Inside REMIX: DixonBaxi's gloriously messy 500-page love letter to making things
Creative Boom · Dec 9, 2025
Creative Boom’s feature explores DixonBaxi’s new 500-page book, REMIX, a bold and tactile chronicle of the studio’s creative process. Co-founders Simon Dixon and Aporva Baxi describe it as part manifesto, part diary, capturing 18 months of experimentation, collaboration, and design culture. The project celebrates imperfection, spontaneity, and the joy of making, with both a physical and digital edition designed to immerse readers in the studio’s world.
- Simon Dixon Reveals DixonBaxi's Success Through Unique Thinking
Creative Boom · Aug 6, 2025 · Interview
Creative Boom’s interview with Simon Dixon explores how DixonBaxi built its reputation through patience, values, and a people-first philosophy. Dixon discusses the studio’s evolution, its decision to reject toxic clients, and its commitment to creative experimentation through initiatives like 'Super Futures'. The piece highlights how DixonBaxi defines success on its own terms, focusing on purpose, collaboration, and human insight.
- "DixonBaxi's Agata Walas-Popiel Boosts Polish Design, Mentors Talent"
The Brand Identity · Jul 25, 2025 · Interview
The Brand Identity interviews DixonBaxi Senior Designer Agata Walas-Popiel about her journey from fashion model to designer, her role at DixonBaxi, and her efforts to champion Polish design through the relaunched Polish Design Scene platform. She discusses mentorship, studio culture, and bridging Polish and global creative communities. The conversation highlights her passion for collaboration, education, and cultural exchange within design.
- "The Studio: 2025's Top Networking and Learning Hub for Creatives"
Creative Boom · Jun 16, 2025
Creative Boom has launched The Studio, a private online community for creative professionals that has quickly grown into a global hub for learning and networking. The platform offers curated events, workshops, and discussions led by industry leaders, providing freelancers and creatives with meaningful connections and practical insights. The article highlights its rapid growth, notable speakers, and upcoming sessions throughout 2025.
- "Top 25 Inspiring Creative Studios of 2025 Unveiled"
Creative Boom · Jun 16, 2025
Creative Boom’s 2025 roundup highlights 25 studios shaping the global design landscape. From Porto Rocha’s socially conscious branding to DixonBaxi’s strategic systems and Hey Studio’s joyful minimalism, the list celebrates studios that combine creativity with purpose. The article underscores a shift toward collaboration, diversity, and design leadership across continents.
- "Guide to Setting Fair Freelance Rates and Earning What You Deserve"
Creative Boom · Apr 7, 2025
Creative Boom’s article by Tom May offers practical advice for freelancers on how to set their rates confidently and sustainably. Drawing on insights from artists, designers, and copywriters, it covers strategies like factoring in all costs, asking for budgets upfront, defining minimum rates, and valuing work appropriately. The piece encourages freelancers to treat pricing as a business decision and to maintain boundaries with clients.
- OFFF Barcelona Marks 25th Year with Biggest Edition Yet
Creative Boom · Feb 18, 2025
Creative Boom reports that OFFF Barcelona will celebrate its 25th anniversary in 2025 with its most ambitious edition yet, featuring a new brand identity by COLLINS. The festival will expand city-wide with public installations, workshops, and talks by leading creatives including DixonBaxi, Territory Studio, and Ines Alpha. The rebrand reflects OFFF’s evolution into a global hub for design and digital culture.
- Monday Nights’ Matthew Caldwell and Daniel Allan on allowing “optimism to take over”
The Brand Identity · Feb 5, 2024 · Interview
The Brand Identity interviews Monday Nights founders Matthew Caldwell and Daniel Allan about their first year running the UK-based design studio. They discuss their origins after working together at DixonBaxi, their optimistic approach to launching the studio, and key projects like the World Snooker Tour rebrand. The duo emphasize their creative chemistry, process of 'raw invention,' and the importance of staying naïve and optimistic.
Clients
Tech Stack
Technologies detected on DixonBaxi's website.
