Samsung Design Cases
Designers behind the work
Designers and creative leads credited on Samsung projects in press coverage.
Designers and creative leads credited on Samsung projects in press coverage.
Creative Boom’s interview with Dutch 3D artist and animation director Eva Cremers explores how her unconventional path and self-taught approach shaped her distinctive, playful CGI style. She discusses her early break with Man vs Machine, major brand collaborations including YouTube’s Recap campaign, and her evolving relationship with the perception of her work. The piece highlights her use of AI, collaboration with animator Sam Burton, and her philosophy of embracing imperfection and creative freedom.
Spark 2026 is a new creative industries showcase within Integrated Systems Europe (ISE) in Barcelona, powered by Samsung. The event focuses on the convergence of production technology and creative practice, featuring talks from leaders at Netflix, 0207 Def Jam, and Arcade Media, alongside immersive demonstrations and installations. It aims to highlight how creative production and technology intersect across media, design, and entertainment sectors.
Motionographer announces the launch of Spiders & Sparrows, a new creative production company founded by Damon Meena and Aaron Baumle, formerly of Transistor Studios. The company emphasizes a modular, AI-driven approach to production, combining live-action, design, and animation for global clients. The founders describe it as an evolution of their storytelling legacy, built for agility and modern creative collaboration.
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.
Creative Boom interviews New York-based illustrator Cindy Kang about her evolving focus on children's illustration and how her Korean heritage and personal memories inspire her work. She discusses projects like 'King Sejong Invents an Alphabet' and her use of both traditional and digital media. The article highlights her emotional approach to storytelling and her desire to evoke empathy and nostalgia through art.
The Brand Identity interviews Korean graphic designer Phillip Kim about his creative philosophy, process, and international experience across Seoul, New York, and LA. Kim discusses his experimental yet structured approach to branding, particularly highlighting his Nike Korea rebranding project as a symbol of cultural optimism. The conversation explores his views on design rules, personal growth, and the evolving design landscape in Korea and the US.
This episode of Design Matters, hosted by Debbie Millman, features an in-depth conversation with Mauro Porcini, President and Chief Design Officer at Samsung. Porcini discusses his philosophy that design should move beyond 'form follows function' to 'form and function follow meaning,' emphasizing human-centered and ethical technology. The discussion explores his career journey from Italy to global leadership roles at Philips, 3M, PepsiCo, and Samsung, and his reflections on belonging, learning, and the human side of innovation.