Phillip Kim
Designer
In their own words
K-pop design is all about visualising the artist’s message in a way that fans can intuitively understand and relate to.
I re-adjust the rules based on the problems.
The Nike Korea rebranding represents hope and positive energy for Korea’s culture.
Articles & interviews
- Exploring K-pop's Impact on Graphic Design Trends
The article explores how K-pop’s global rise has influenced graphic design in Korea, highlighting the creative processes behind album art, tour identities, and fan merchandise. Featuring studios like MHTL, Paper Press, and Smile Flower Studio, it examines how designers balance visual storytelling, multilingual systems, and fan engagement. The piece positions K-pop design as a dynamic, trend-driven field that merges emotion, technology, and cultural identity.
- “Resilience, curiosity, and power of action.” Phillip Kim on his visual style and designer mindset
The Brand Identity interviews Korean graphic designer Phillip Kim about his creative philosophy, process, and international experience across Seoul, New York, and LA. Kim discusses his experimental yet structured approach to branding, particularly highlighting his Nike Korea rebranding project as a symbol of cultural optimism. The conversation explores his views on design rules, personal growth, and the evolving design landscape in Korea and the US.