Andrew Thomas
Creative Director
In their own words
Belief is something deeply personal. It's shaped by all those voices—teachers, parents, even your own doubts—telling you what you can't do. But in the end, it's your own self-expression, your edge, your way of seeing the world that people want. Never lose that, no matter how big the company or how established the system is.
The best ideas aren't made in isolation. I always try to surround myself with people who can make my ideas better.
Treat ideas like people—you need to respect them.
Belief is something deeply personal. It's shaped by all those voices—teachers, parents, even your own doubts—telling you what you can't do. But in the end, it's your own self-expression, your edge, your way of seeing the world that people want.
The best ideas aren't made in isolation. I always try to surround myself with people who can make my ideas better.
Treat ideas like people—you need to respect them.
Articles & interviews
- Google's Andrew Thomas Shares Keys to Nurturing Creativity
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
- Google's Andrew Thomas Shares Secrets to Fostering Creative Ideas
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.