Pepsi Design Cases
6 cases across 5 studios
Designers behind the work
Designers and creative leads credited on Pepsi projects in press coverage.
News & interviews
- 15 fresh mural illustrators to inspire you in 2026
Creative Boom · Apr 1, 2026
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
- Afters
Creative Boom · Mar 30, 2026
Creative Boom profiles Greek illustrator Alexis Marcou and his personal project 'Afters', a series of digitally rendered drawings that merge dessert imagery with scenes of human conflict. The work reinterprets Delft ceramic patterns to explore themes of indulgence, destruction, and the human psyche. The article also details Marcou’s process, tools, and reflections on moving from commercial sports illustration to more conceptual personal work.
- POV: What worked last time is the enemy of what works next
It's Nice That · Feb 11, 2026
In this POV essay, Cat How critiques the creative industry’s growing reliance on evidence-based, data-driven processes that stifle experimentation and originality. She argues that as agencies and brands mature, they often prioritise safety and optimisation over risk and play, leading to cultural fatigue. Using examples like BBH, Mother, Pepsi, and Adidas Originals, How highlights how some organisations maintain creative vitality by embracing experimentation and reinterpreting heritage rather than preserving it.
BBHMotherPepsiAdidas Originalsbranding - Pepsi's Revolutionary Campaign: Future of Advertising?
Creative Boom · Aug 11, 2025
Creative Boom reports on Pepsi MAX's 'Bring Out The Flavour' campaign, a landmark co-creation initiative where creators Emma Johnson, Formz, and Luke Vernon were given creative control to produce authentic, audience-driven content. The campaign blends traditional advertising with creator-led storytelling and experiential activations, signaling a shift toward more collaborative and authentic brand marketing.
Pepsi MAXPepsiCoadvertising - Jess Dimcevski Discusses Bridging Pay Gaps in Creativity
Creative Boom · Jul 17, 2025 · Interview
Creative Boom interviews Jess Dimcevski, founder and creative director of Blurr Bureau, about navigating pay gaps, valuing creative work, and building a financially sustainable studio. She discusses gender disparities in funding, the importance of financial planning, and how her agency balances meaningful work with profitability. The conversation highlights transparency, mentorship, and sustainable growth as key principles for creative business success.
- Google's Andrew Thomas Shares Keys to Nurturing Creativity
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared his career journey from fashion and retail to Google, emphasizing the importance of diversity, empathy, and shared belief in creative success. The piece highlights his philosophy that authentic belief and collaboration make ideas truly contagious.
GoogleNew Visual MediaIrisNokiaPepsibranding - Google's Andrew Thomas Shares Secrets to Fostering Creative Ideas
Creative Boom · Jul 14, 2025 · Interview
Creative Boom’s article features Andrew Thomas, creative head of Google Retail Design in EMEA, discussing the role of belief, collaboration, and respect in nurturing creative ideas. In a talk for The Studio community, Thomas shared insights from his career spanning fashion, retail, and tech, emphasizing how authentic belief and diverse collaboration make ideas contagious. The piece highlights his philosophy on creativity, resilience, and the importance of respecting ideas and people alike.
Google Retail DesignNew Visual MediaIrisNokiaPepsibranding - Ionut Radulescu Merges Identity and Art in Powerful Visuals
Creative Boom · May 19, 2025
Creative Boom profiles Brooklyn-based Romanian designer and illustrator Ionut Radulescu, exploring his emotionally driven collage and typographic work that bridges personal expression and commercial storytelling. The article traces his journey from Romania to New York, his collaborations with global brands, and his philosophy of embracing imperfection and authenticity. It also highlights his teaching, award recognition, and evolving interest in animation and AI tools.
The New York TimesPelotonillustration|branding|editorial