Pepsi Design Cases
Designers behind the work
Designers and creative leads credited on Pepsi projects in press coverage.
Designers and creative leads credited on Pepsi projects in press coverage.
This episode of Design Matters, hosted by Debbie Millman, features Pum Lefebure, co-founder and chief creative officer of Design Army. Lefebure discusses her creative journey from Bangkok to Washington, DC, her philosophy on design as a language, and her perspective on how AI is reshaping creativity and human value in the design industry.
UnderConsideration’s Brand New briefly notes Tostitos’ new logo and packaging design created by Pearlfisher. The update represents a rebrand for the PepsiCo-owned snack brand, with before-and-after visuals shown for subscribers. The article is categorized under consumer products and packaging.
PepsiCo Foods has unveiled a refreshed brand identity for its tortilla chip brand Tostitos, created by the company’s in-house global design team. The update aligns with similar redesigns across PepsiCo’s snack portfolio, including Lay’s, and follows a 'field to bag' strategy emphasizing brand cohesion and freshness.
Creative Boom’s 2026 roundup highlights 15 mural illustrators from around the world who are redefining public art through colour, scale, and community engagement. The feature showcases artists such as Judith Mayer, Freddie Denton, and Elin Matilda Andersson, exploring how murals can transform spaces and connect people. The article celebrates creativity, activism, and the growing opportunities for illustrators to work at large scale.
Creative Boom profiles Greek illustrator Alexis Marcou and his personal project 'Afters', a series of digitally rendered drawings that merge dessert imagery with scenes of human conflict. The work reinterprets Delft ceramic patterns to explore themes of indulgence, destruction, and the human psyche. The article also details Marcou’s process, tools, and reflections on moving from commercial sports illustration to more conceptual personal work.
In this POV essay, Cat How critiques the creative industry’s growing reliance on evidence-based, data-driven processes that stifle experimentation and originality. She argues that as agencies and brands mature, they often prioritise safety and optimisation over risk and play, leading to cultural fatigue. Using examples like BBH, Mother, Pepsi, and Adidas Originals, How highlights how some organisations maintain creative vitality by embracing experimentation and reinterpreting heritage rather than preserving it.
Creative Boom reports on Pepsi MAX's 'Bring Out The Flavour' campaign, a landmark co-creation initiative where creators Emma Johnson, Formz, and Luke Vernon were given creative control to produce authentic, audience-driven content. The campaign blends traditional advertising with creator-led storytelling and experiential activations, signaling a shift toward more collaborative and authentic brand marketing.
