Nomad
Nomad is a London, United Kingdom studio shaping brands that live on screens, streets, and stadiums. From media and culture to sport and technology, they build identities and motion systems that travel well—robust enough for a broadcast package, nimble enough for a social clip, and clear on a shirt or an app icon. Their roster spans Abu Dhabi Media, BBC, BFI, BT, Disney, F-Secure, FA WSL, Fantasy Premier League, Betano,
https://www.nomadstudio.com/
London, United Kingdom
30 Cases
Cases
- Betano
- A Brand Identity For A Leading Igaming Platform
- Energy, Excitement, Illustration, Marketing
News & interviews
- Behind F37 Holborn: Building a typeface grounded in place and era
The Brand Identity · Nov 10, 2025 · Interview
The Brand Identity interviews F37 Foundry’s Rick Banks and Nomad’s Terry Stephens and Natalie Doto about their collaboration on F37 Holborn, a new typeface inspired by 1970s corporate modernism and the London district of Holborn. The project includes a 136-page book reimagining 100 business signs, serving as both a type specimen and a celebration of local typographic heritage. The discussion explores the creative process, research, and the value of physicality in showcasing type design.
- Studio heads speak out on how AI is reshaping the creative process
Creative Boom · Oct 27, 2025
Creative Boom’s special report by Tom May gathers insights from seven UK studio leaders on how AI is influencing the creative process. While many see AI as a useful tool for accelerating research and ideation, they agree it hasn’t replaced human creativity or judgement. The consensus is that AI is being pragmatically integrated into workflows, enhancing efficiency without redefining the essence of creative work.
- Creative Leaders Share 2026 Strategy Amid Industry Uncertainty
Creative Boom · Oct 13, 2025
The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.
- "Are Client Briefs Declining in Quality?"
It's Nice That · Oct 7, 2025
Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.
Studio NomadStudio MorossReed Wordsbranding - "Communication: The Key Weapon in Freelancing Success"
Creative Boom · Sep 22, 2025
Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.
- Nomad's Rebrand Revitalizes WTA's Global Appeal
The Brand Identity · Mar 31, 2025
Nomad has rebranded the Women’s Tennis Association (WTA) to reposition it as a global entertainment brand rather than a traditional sports organisation. The new identity features a sleek wordmark, cinematic typography using Marsden Slim, and a dynamic color palette inspired by gaming aesthetics. The rebrand emphasizes energy, inclusivity, and modern storytelling across broadcast and digital platforms.
- Nomad Revamps Tottenham Hotspur with Bold New Look
The Brand Identity · Dec 3, 2024
London-based studio Nomad led a comprehensive visual refresh for Tottenham Hotspur, modernising the club’s identity while preserving its heritage. The facelift includes a refined cockerel icon, a revived monogram, and a remastered custom typeface developed with F37 Foundry and Miles Newlyn. The project aims to make the club’s branding sharper, more flexible, and better suited for digital applications.
- Studio Nomad Revamps Tottenham Hotspur's Brand Identity
Creative Boom · Nov 19, 2024
Studio Nomad collaborated with Tottenham Hotspur to deliver a comprehensive rebrand that honors the club’s heritage while positioning it for a digital-first future. The refreshed identity includes a refined cockerel icon, revived THFC monogram, and a new variable typeface developed with F37 Foundry. The project emphasizes unity, heritage, and modern expression across all club touchpoints.
Studio NomadF37 FoundryTottenham Hotspurbranding - Studio NARI’s Eye-Catching Identity for Living Things Featured in The Edit
The Brand Identity · Nov 6, 2024
The Brand Identity’s biweekly feature ‘The Edit’ spotlights five global design projects, including Studio NARI’s lively identity for the prebiotic soda brand Living Things. Other highlights include Maniac Studio’s nostalgic branding for La Martinuca, Barkas’ Italian-inspired identity for Graziano, Addikt’s unifying Pride Amsterdam 2024 visuals, and PHORM’s collaborative exhibition design for Birmingham Design Festival. Each project showcases distinctive cultural and aesthetic approaches across branding, packaging, and event design.
- Natural History Museum by Pentagram & Nomad
BP&O · Aug 24, 2023
BP&O’s article by Emily Gosling reviews the Natural History Museum’s new identity, created collaboratively by Pentagram and Nomad, with strategy from Heavenly. The rebrand aims to reposition the museum as a catalyst for change around climate and science, featuring a circular NHM symbol, vibrant colors, and motion-driven applications. Gosling praises the design’s energy and inclusivity but questions the clarity of the NHM acronym and its connection to the museum’s heritage.
- The Freelancers: Josh Lassen on learning from mistakes and working alongside the right people
The Brand Identity · Feb 14, 2023 · Interview
This interview from The Brand Identity’s 'The Freelancers' series features London-based designer Josh Lassen, who discusses his path into freelancing, lessons learned from mistakes, and the importance of working with the right people. Lassen reflects on his experiences at studios like Wolff Olins and Nomad, his approach to time management, and his dream of designing a train identity. The conversation highlights the realities of freelance life, from admin tools to finding good studio fits.
- Sing King by Nomad
BP&O · Nov 24, 2022
BP&O’s Richard Baird reviews Nomad’s energetic rebrand for Sing King, the world’s most popular online karaoke platform. The project features a bold, motion-driven identity full of color, character, and layered sticker-inspired visuals that reflect the fun and spontaneity of karaoke. The article praises Nomad’s execution and consistency across digital touchpoints.
- Nomad partner with reality TV platform Hayu on a new look that is “loud, proud and full of sass”
The Brand Identity · Aug 10, 2022
London-based agency Nomad partnered with reality TV streaming platform Hayu on a complete rebrand encompassing strategy, identity, tone of voice, and campaign rollout. The new identity centres on a flexible ‘H’ device and a customised version of Sharp Type’s Beatrice, supported by a vibrant, adaptable colour palette. The result captures Hayu’s loud, proud, and sassy personality while unifying its diverse content offering.