Nomad

Creative Boom · Oct 13, 2025

The article gathers insights from leading creative directors and studio founders about their strategic priorities for 2026. Themes include efficiency through AI, the growing importance of strategy, blurred boundaries between disciplines, and the need for bold, distinctive creative work. Despite economic uncertainty, many studios express optimism and a focus on smarter, more collaborative approaches.

It's Nice That · Oct 7, 2025

Liz Gorny’s opinion piece for It’s Nice That explores whether client briefs in the creative industry are deteriorating in quality. Drawing on perspectives from industry figures like Aries Moross, Terry Stephens, Mike Reed, and Ed Tsue, the article examines trends such as longer, AI-written, and more collaborative briefs, as well as issues of stakeholder misalignment. While some see these changes as signs of decline, others view them as evidence of growing client awareness and ambition.

Creative Boom · Sep 22, 2025

Katy Cowan argues that communication, not talent, is the most vital skill for freelancers. Drawing on her experience and examples from Stuart Watson of Nomad and James Ede of Be Heard, she explains how consistent, respectful communication builds trust and long-term client relationships. The article emphasizes that reliability and clarity often matter more than creative brilliance in sustaining a freelance career.

The Brand Identity · Mar 31, 2025

Nomad has rebranded the Women’s Tennis Association (WTA) to reposition it as a global entertainment brand rather than a traditional sports organisation. The new identity features a sleek wordmark, cinematic typography using Marsden Slim, and a dynamic color palette inspired by gaming aesthetics. The rebrand emphasizes energy, inclusivity, and modern storytelling across broadcast and digital platforms.

The Brand Identity · Dec 3, 2024

London-based studio Nomad led a comprehensive visual refresh for Tottenham Hotspur, modernising the club’s identity while preserving its heritage. The facelift includes a refined cockerel icon, a revived monogram, and a remastered custom typeface developed with F37 Foundry and Miles Newlyn. The project aims to make the club’s branding sharper, more flexible, and better suited for digital applications.

Creative Boom · Nov 19, 2024

Studio Nomad collaborated with Tottenham Hotspur to deliver a comprehensive rebrand that honors the club’s heritage while positioning it for a digital-first future. The refreshed identity includes a refined cockerel icon, revived THFC monogram, and a new variable typeface developed with F37 Foundry. The project emphasizes unity, heritage, and modern expression across all club touchpoints.

The Brand Identity · Nov 6, 2024

The Brand Identity’s biweekly feature ‘The Edit’ spotlights five global design projects, including Studio NARI’s lively identity for the prebiotic soda brand Living Things. Other highlights include Maniac Studio’s nostalgic branding for La Martinuca, Barkas’ Italian-inspired identity for Graziano, Addikt’s unifying Pride Amsterdam 2024 visuals, and PHORM’s collaborative exhibition design for Birmingham Design Festival. Each project showcases distinctive cultural and aesthetic approaches across branding, packaging, and event design.

BP&O · Aug 24, 2023

BP&O’s article by Emily Gosling reviews the Natural History Museum’s new identity, created collaboratively by Pentagram and Nomad, with strategy from Heavenly. The rebrand aims to reposition the museum as a catalyst for change around climate and science, featuring a circular NHM symbol, vibrant colors, and motion-driven applications. Gosling praises the design’s energy and inclusivity but questions the clarity of the NHM acronym and its connection to the museum’s heritage.

The Brand Identity · Feb 14, 2023 · Interview

This interview from The Brand Identity’s 'The Freelancers' series features London-based designer Josh Lassen, who discusses his path into freelancing, lessons learned from mistakes, and the importance of working with the right people. Lassen reflects on his experiences at studios like Wolff Olins and Nomad, his approach to time management, and his dream of designing a train identity. The conversation highlights the realities of freelance life, from admin tools to finding good studio fits.

BP&O · Nov 24, 2022

BP&O’s Richard Baird reviews Nomad’s energetic rebrand for Sing King, the world’s most popular online karaoke platform. The project features a bold, motion-driven identity full of color, character, and layered sticker-inspired visuals that reflect the fun and spontaneity of karaoke. The article praises Nomad’s execution and consistency across digital touchpoints.

The Brand Identity · Aug 10, 2022

London-based agency Nomad partnered with reality TV streaming platform Hayu on a complete rebrand encompassing strategy, identity, tone of voice, and campaign rollout. The new identity centres on a flexible ‘H’ device and a customised version of Sharp Type’s Beatrice, supported by a vibrant, adaptable colour palette. The result captures Hayu’s loud, proud, and sassy personality while unifying its diverse content offering.

Framestore Pictures director Rich Lee collaborated with Capcom and Nomadic Agency to create a live-action trailer for Resident Evil: Requiem. The short film reimagines the iconic game's world through a human lens, focusing on emotional storytelling and practical production enhanced by virtual environments. Shot in Mexico City, the project blends nostalgia with cinematic realism to engage fans ahead of the game’s release.