Brand identity for a fictional football team

Nomad Studio was tasked with creating a compelling brand identity for the fictional football team Hawx United, featured in the BAFTA and Emmy nominated show Jamie Johnson. The studio designed an iconic kit that seamlessly blends the world of football with elements of Americana. The branding included a unique crest and wordmark, along with shirt patterns inspired by feathers to create a hidden ‘X’. Custom numbers were developed to reinforce team recognition and enhance on-pitch dynamics. The vibrant red color, inspired by the filming location at Leeds Beckett University, infuses energy and passion into the brand. Feedback from the Executive Producer highlighted the effectiveness of the branding in resonating emotionally with the audience, enhancing the narrative of the show.