AUGE

Cases

• Agnesi Pasta
• Packaging Redesign for Agnesi Pasta
• Sailing Ship, Pasta, Wave Motif, Italian Cuisine

• Bahlsen
• Packaging Redesign for Leibniz Biscuits
• Biscuit, Sweet Biscuits, Macro Photography, Kraft Paper

• Bahlsen
• Packaging Relaunch for Bahlsen Biscuits
• Biscuit

• Bahlsen
• Seasonal Packaging for Bahlsen
• Christmas Tree, Snow, Biscuit, Christmas

• Baho
• Brand Identity for a Maternal and Infant Care Company
• Infant, Maternal Care, Parenting

• Barilla
• Packaging Redesign for Barilla Al Bronzo
• Pasta, Bronze, Pasta Making, Metallic Foil, Bronze Die Extrusion

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News & interviews

• Branding & Packaging for Ginori 1735 by AUGE Design

  BP&O · May 14, 2024

  BP&O reviews AUGE Design’s luxurious packaging for Ginori 1735, the historic Italian homeware brand now owned by Gucci. Building on 2×4’s earlier rebrand, AUGE reinterprets archival logos and motifs in a bold, modern style, using gold foil debossing and bespoke Fedrigoni paper to elevate the brand’s visual identity. The article praises the project’s confident balance of heritage and contemporary luxury.

  AUGE2×4Ginori 1735Guccipackaging
  Thomas Barnett
• New Logo & Branding for Erbert by AUGE

  BP&O · Nov 28, 2023

  BP&O features AUGE’s rebrand for Milan-based healthy fast food chain Erbert. The new identity uses a custom rounded-serif logotype, organic illustrations, and a sophisticated olive-green palette to reposition Erbert from a health supermarket to a modern quick-service restaurant. The design balances freshness and tradition, helping the brand stand out in Italy’s conservative food culture.

  AUGEErbertbranding
  Thomas Barnett

Clients